We had the good fortune of connecting with Alex Vernon and we’ve shared our conversation below.
Hi Alex, can you talk to us about the impact the Covid-19 Crisis has had on your business.
Comeback Vinyl’s retail space has been closed to the public since March 17th. With the retail store accounting for most of our customer traffic we wanted to find more ways for folks to shop online from home. We created the Comeback Vinyl Virtual Record Store the same day we closed our retail doors. Flip videos of CV’s entire inventory are uploaded online so that our customers can virtually dig from home. One of the best things about going to a record store is flipping through the bins and seeing what might get your heart pumping. With the CV Virtual Record Store you get that same shopping experience online. A Dropbox file houses all of the videos. They’re organized just like in the shop – separated by new and used, organized by genre, and filed alphabetically. It’s really a cool experience and we’ve never seen anything like it. In addition to our online store on our website, it’s allowed us to reach our local and distant customers and continue offering curbside pickup and shipping services. It’s linked on comebackvinyl.com/covid-19 if you want to check it out. We’ve seen an outpouring of support from our customers, both local and distant, since the pandemic began. It’s been so great to see the vinyl community come together and show support for indie record shops. Everyone knows that Amazon is cheaper, faster, & easier but there’s so much to be said for vinyl collectors’ intensity for showing love to indie record shops. Record stores are places memories are made. Being able to put a record on your turntable and being taken back to the time in your life when you bought it… being flooded with memories of the record store it came from, the girl/guy you were dating at the time, the car you were driving – it’s unreal and it’s unlike any other shopping experience.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our goal with Comeback Vinyl is to create a modern record store experience. We draw from record stores of the past for inspiration but we also look at future technology and ways of shopping. The in-store experience that we strive to offer starts with an organized shop and a hip and relaxing vibe. We want folks to let go of their stress for a moment and be able to get lost in the record shop… flip through the bins and find new music. We try to make it as easy as possible to do that in the store. We’re also really excited about the future of comebackvinyl.com. Right now we’ve got a basic site that offers our entire new vinyl inventory and hundreds of pre-orders but it’s no where close to where we envision it being. Our team has a lot of really cool features planned for the site and it’s only a matter of time until we’re able to make that happen. I’m super stoked to see our vision come to reality and be able to share it with the record collecting world.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A week long trip to the area? Let’s see… food: we’d go with Butcher & Brew, Coalition, & Citizen Soul all in downtown Alpharetta. Drinks: Made, Jekyll Brewing, & Holmes – all of which are also all in d’town Alpharetta. Would definitely want to catch some shows… Terminal West, Variety Playhouse, and the Tabernacle are my favorite venues in Atlanta. Would most likely catch an Atlanta United game as well. Wow, this is really shaping up to be a great week. And would need to hit some other record shops – Ella Guru would be my first stop. Might finish the week with a day-long kayak session on the Chattahoochee River. Oh, and a stop by Comeback Vinyl of course.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to the customers of Comeback Vinyl. Everyone that’s shopped with us over the last 6 years is the reason why we do what we do. We love being able to offer folks a place, whether it’s in store or online, to find pieces for their record collection. CV customers are dedicated to supporting local record shops and without people deciding to spend a little more, take a little more time, and go to their indie shop or an indie store’s website, we wouldn’t have these magically places to find and discover music and make memories.