We had the good fortune of connecting with Aaron Hayes and we’ve shared our conversation below.

Hi Aaron, what’s your definition for success?
I would equate success to happiness. Finding your “thing” is success. A lot of people don’t have something they love or are passionate about. I feel like having something that makes you happy and you get to do it everyday is a valuable thing to have. Whether you make a bunch of money doing it or not, the fact that you genuinely love doing it makes it successful. A lot of people do something everyday that they hate and some even make a bunch of money but they aren’t happy at all. I feel like everyone should be happy, nobody should have to spend their entire life doing something they hate. How is that life? If you are doing something you love everyday that’s such a beautiful blessing. It also means you’ll never quit on it and continue to work hard to perfect that craft. Whether it’s a job, hobby, or a passion in my eyes if you are happy doing it you are successful.

Alright, so let’s move onto what keeps you busy professionally?
V.Stella’Rex is the brand and it represents “The idea of perfection.” It’s life… It’s an imperfect human trying to give their all everyday. Putting your best foot forward. Trying to perfect whatever you are doing in life. Giving your all to reach that five star or elite level. We are all imperfect humans in this world today but V.Stella’Rex is the idea or thought of perfection. It’s definitely been a beautifully challenging process. I think putting in the ground work is not appreciated anymore. Everyone today wants everything to happen overnight, and if it doesn’t they just quit. Don’t get me wrong, it does happen like that for a very select few but most of them don’t last. If you want to keep it when you get it, build a foundation around your brand or whatever it is you’re doing. That way you can have the structure it needs to keep growing into its potential. It’s a marathon, not a sprint! My goal is not to compete with anyone and stay original even if it’s not the popular thing to do at the time. Everything we do is organic but clean and very tasteful. We want our company’s integrity to remain true while also continuing to give you that fun creative vibe the brand always reflects through the clothes and visual content. I’m excited about stepping into more cut and sew items with V.Stella’Rex 2021. We have a lot of luxury items we are coming out with moving forward to shift the brands identity. The new relationships we are building with the factories are giving us the opportunities to bring to life a lot of our new ideas, and as a designer and creative that is a dream come true. We also have a lot of creative visual content we have been working on to pair with the clothes so we also are very excited about that as well. Who else deserves some credit and recognition?
Friends and family for encouragement and love and just being supportive through the ups and downs. Constantly promoting and getting the word out, keeping the buzz going. You can only do so much so it takes a village. My video guys over at Astro Creative Co. Alex & Jason are amazing at what they do. They have done most of our creative visual content. They have a unique creative eye. Whenever we have an idea they always are able to bring it to life! A lot more top notch work to come.

Website: https://www.vstellarex.com/

Instagram: https://www.instagram.com/vstellarex/

Twitter: https://mobile.twitter.com/VstellaRex

Facebook: https://m.facebook.com/vstellarex/

Youtube: https://m.youtube.com/channel/UCHW9upHzC-xHY1xcdTtYn8g

Other: https://www.google.com/amp/s/www.pinterest.com/amp/vstellarex/vstellarex/

Image Credits
@ukcameragod

Nominate Someone: ShoutoutAtlana is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.