We had the good fortune of connecting with Latifah Owoo and we’ve shared our conversation below.

Hi Latifah, alright, let’s jump in with a deep one – what’s you’re definition for success?
Success is not what I do; it’s how I do it. How does the way I move measure up to the version of myself that the world hasn’t seen yet? The more my outward persona matches the person I am inside, the more successful I feel.

I feel successful when I speak up for myself, when I listen to others, and when I solve problems. I feel most successful when I am self-aware. Success is knowing that I have the freedom to be who I am. Ultimately, I was put on this earth to be myself. The closer I am to expressing that, the more people I get to reach and serve.

Alright, so let’s move onto what keeps you busy professionally?

Currently, I work at an intellectual property law firm, where we protect the ideas of small business owners. The firm has registered hundreds of trademarks for creatives and entrepreneurs. Outside of work, I’ve pivoted to writing fiction, and I can’t wait to share my short stories with the world.

 When it comes to music, I am active in the National Association of Black Female Executives in Music & Entertainment (NABFEME). Currently, we are fleshing out a campaign to help highlight black, hardworking women across different industries. I’m also a proud mentee in the 1st Annual Unlock Her Potential Mentorship Program, which has connected rising female leaders with some really awesome executives in entertainment, politics, and science.

The best thing about growing up in this generation is that we can shed the “What do you want to be when you grow up?” narrative. We don’t have to follow just one career path. I want the world to know that there are people out there who really care about the work they do. It’s not just a job–even when it is. It’s about purpose. It’s why you’re here.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

I can take a friend almost anywhere in the city and they’d have a great time. For food, I’ve been loving Apt 4B and Breakfast at Barney’s. And we can’t miss Cirque on Monday for their all-you-can-eat crab legs. They’re actually really, really good!

I love Apache Cafe for the poetry and live music. It’s a great place to meet creatives or just vibe out.

The Rooftop at Ponce has this mini-carnival that makes my inner child super ecstatic. Bonfire ATL is always a fun time on a Sunday night. You can meet a lot of cool people there too.

What’s really been fun are the random celebrity birthday parties. Now THOSE are movies! If we can catch one of them, it’s over!

The beauty of Atlanta is that it’s so black. Most of the places I just mentioned are black-owned businesses. It’s so easy to support.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, I have to shout out Jesus Christ. My relationship with God has defined every variation of myself to date and all the ones to come. My best and worst selves are a reflection of Him.

Next is my family. They remind me of our intrinsic divinity. They give me the confidence to move forward toward my goals. Particularly, my older sister encourages me to harness boldness and reflect on my character. Aishat Oduola-Owoo is a beast!

Lastly, I can’t go without mentioning all of the incredible women in my life. I’m constantly inspired by my closest friends, line sisters, colleagues, and mentors. I’m blessed to be surrounded by groundbreaking women who only want the best for me.

Instagram: https://www.instagram.com/sincerelylatifah/ @sincerelylatifah

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