Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Jeni Mitchell

When I started my business, my thought process was to share my passion for baking . I wanted to create something tasteful that brought people joy but also wanted my flavors to stand out. I always research trending flavors, thought about how I could make my baked goods different, and started with making sure the taste was good. Read More>>

Dr Greg Stevens

I am a licensed psychologist with over 15 years of clinical experience and spent 14 years working in university counseling centers. Throughout these years, I gained extensive experience overseeing daily operations for a comprehensive continuum of clinical services, providing clinical and administrative supervision to multiple licensed and pre-licensed clinicians, helping develop a doctoral internship program accredited by the American Psychological Association, and providing a range of clinical and preventative services to university communities. Read More>>

Sarian Mobolade

The simple answer is, I really wanted to make more of the things I enjoy! I tend to have an interest in subjects that aren’t as popular in the West as they are in the East, like kawaii styles. It was hard to find the hyper-cute and colorful accessories in my local stores, so I decided to make all the cute things I liked myself. I saw that there were other people like me looking for similar items and found my audience. Read More>>