The idea: where or how did you come up with it?

Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Elena Wittman | Milliner, creator of ArtofHats Millinery Studio

I lived in London, UK, for a couple of years, and was inspired by amazing millinery fashion available there. Trying hats on in stores became my favorite pastime. I was amazed (and still am) by the transformation that a headpiece makes. Read more>> 

Alyssa Evans | Founder of The Atlanta Book Club

I grew up loving to read for fun, but like many of us unfortunately, the love for reading dwindles in college because there’s so much reading for class to the point where reading outside of class was pretty much the last thing you want to do. Read more>>