We had the good fortune of connecting with Tiffany James and we’ve shared our conversation below.

Hi Tiffany, what was your thought process behind starting your own business?
In 2012, I was laid off from my job as a teacher. In my despair, I began to create what was then known as Cute as a Button. I started off making button earrings and other accessories, and although I found it lucrative and a great creative outlet… I knew I had more to give to the world. Graphic tees have always been kind of a go to fashion statement for me. Although I use to purchase them quite often, I never found ones that made bold enough statements. I decided to learn how to create the vision I wanted to see. From that moment, I birthed CAAB Customs, a culturally ratchet apparel shop catered to black pop culture.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Being laid off from my 9 to 5 was the push I needed to get my company started but honestly it wasn’t enough to get me where I am today. After teaching for 11 years and working on my company on the side I wanted more for CAAB CUSTOMS. At the top of 2019 I told myself I was stepping away from education and giving my company all that I had. It wasn’t easy at all but honestly it wasn’t hard either. I know that sounds crazy. My responsibilities and wanting to win helped me overcome the challenges. Some lessons I have learned are STAY FOCUSED, WORK YOU BUSINESS DON’T LET IT WORK YOU AND IF HELP PRESENTS ITSELF TAKE IT. CAAB CUSTOMS is a brand that speaks your mind, your inner thoughts, things that you want to say but you’re afraid to say.

Any great local spots you’d like to shoutout?
I’m a Georgia girl born and raised. I’ve been in ATL for the last 13 years. Some of my favorite places in Atlanta are Little 5 Points, Edgewood, The West End, and East Point. Why you ask? There’s always an eclectic shop, black owned restaurant or dope event going on on any given day.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to dedicate my Shoutout first to my son. He pushes me beyond measure to wake up and be greater than the day before.

Website: caabcustoms.com
Instagram: @caabcustoms