We had the good fortune of connecting with Tanaisha Feimster and we’ve shared our conversation below.

Hi Tanaisha, we’d love to hear more about how you thought about starting your own business?
I watched my mother open multiple salons growing up and loved the idea of starting my own business simply by watching her. She is one of the most creative people I know, and I have watched her turn shacks into some of the most beautiful places with minimal resources. She closed her last salon about ten years ago and went back into the workforce, which limited her creative capabilities. I kept pushing her to start her own business again as an artist because I saw greatness in her. I also reassured her that she would not be alone with this journey, as I am an adult now and can assist her in areas where she was not as proficient as I am, so things will balance out, and we will be successful. As a professional, I have always loved helping others and did whatever was necessary to maintain my household, but I always wanted to jump out there and start my own business as well. I started making lists of things I wanted to do, conducted the research necessary to solidify my business, and created “placeholders” for dates when I wanted to begin my journey. A friend of mine told me to stop playing and just jump out there and start my business rather than waiting for everything to be “perfect” because nothing is ever perfect. So, I took a leap of faith and jumped off of the cliff, building my wings on the way. I have always had a niche for fashion, as I love to blend different patterns and colors, textiles and fabrics, and dare to be different. People have always told me that I was “extra” and I did not care, I love doing my own thing. My mother has always been so creative and could bring things to life with paint, fabric, and anything else she could get her hands on. So, after a few months of processing, I told her that we should merge art and fashion, and bring both a gallery and boutique together. It was the perfect idea, and the best decision we have ever made.

Alright, so let’s move onto what keeps you busy professionally?
Although I am a boutique owner, I am also a health care professional. I have a Bachelors Degree in Health Administration with a concentration in Long Term Care, a Masters Degree in Health Administration with a concentration in Informatics, and I am currently in my doctoral program to obtain my PhD in Health Administration as well. My current position as a Manager of Training & Quality with one of the largest dialysis providers in the world has provided me with the expertise in understanding so many dynamics associated with health care. I started my health care career as a Certified Nursing Assistant in 2001, and continued to develop additional skills over the course of my career in multiple roles throughout the health care sector. How does this apply to art and fashion? Well, you can still be fashionable in Corporate America, and Art is a significant aspect of our culture across all sectors. My goal with my boutique is to provide everyone with unique pieces that will fit their lifestyle regardless of what profession you are in, whether it is a handbag, a pair of shoes, a business suit, or dress. I want to have items for everyone to enjoy. Art is incorporated in so many things, and I would love to have pieces of my mother’s artwork in businesses, homes, and museums all over the world. This journey has not been easy, but it has been very fulfilling. With us, we want Everything to be Beautiful.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In the event someone was coming to visit, I would take them to the Botanical Gardens, the Atlantic Station, shopping at other local small boutiques, any vegan restaurant around the city, Centennial Park, any festivals taking place throughout the Greater Atlanta Metro Area, hiking up the Kennestone Mountain, Fellinis Pizzaria for New York-style pizza, Capers restaurant in Kennesaw, and maybe try a new restaurant while just venturing through the city.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many individuals that have provided support, mentorship, love and encouragement in so many ways. My children Essence and BraLeigh have been the most supporting throughout this journey and have learned so much as observers where they are now following the same steps in becoming entrepreneurs. My mother Shawn Rae Feimster has been the most supportive as she wants me to be successful as much as I want her to be as well. My aunt Pennae Akpuru has provided so much mentorship and encouragement, pushing me towards excellence, and is consistent with providing me with additional guidance when necessary. Ramon Gorham is one of the most supportive friends, in which he has encouraged me to step out on faith and “just do it!!” Shout out to ME, for believing in myself. You have to believe in yourself before anyone else can.

Website: www.bebeautifullytrue.com
Instagram: https://instagram.com/bebeautifullytrue
Facebook: Be Beautifully True

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