We had the good fortune of connecting with Solita Roberts and we’ve shared our conversation below.
Hi Solita, how do you think about risk?
What’s that saying? “You cannot swim for new horizons until you have courage to lose sight of the shore.” I think risk is a catalyst of being alive; as much as we all would like to avoid it, certain events in life force us to take risks- big or small.
As an entrepreneur, making the decision to swim out to a new horizon, not sure what’s ahead or what’s going to happen, is the second biggest risk I’ve taken in the last two years. I knew that when I decided to officially pivot into starting my Imaging coach and personal styling agency, I was responsible for the direction of my life from that point.
I no longer had the “false” sense of security of a paycheck or having my career trajectory left up to someone else. Knowing that I am responsible for my growth is life-changing and scary at times, but I truly believe if you swim, the shore will appear.
What should our readers know about your business?
I’m relatively new in my entrepreneurial journey, having started Style To Impact in January 2021, specializing in image coaching and personal styling for women entrepreneurs, executives, and women transitioning from corporate to entrepreneurship. I created Style To Impact to empower women through style, to feel confident in their bodies, and to create a wardrobe that is exciting and impactful.
I think far too long; women restricted themselves to dressing in a way that isn’t them, often worrying if they look too “feminine,” will they be taken seriously. Can they be sexy and professional at the same time? Should they opt for the dark blue suit, which makes them feel invisible, or opt for the red heels that ignite their soul.
Women can be strong, confident, sexy, pretty, colorful, professional, feminine, POWERFUL, and SUCCESSFUL. It’s never an option of either or.
Through the work I do with my clients, my goal is that every woman chooses to dress a little better, to speak a little louder, and to love herself deeper.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Honestly, I am still exploring the city and all that Atlanta has to offer. I love going to the parks, especially Piedmont park, so there is that. Food wise- Slutty Vegan ATL, the Tiramisu from Maggiano’s Little Italy, the Avocado spin roles from California Kitchen.
Who else deserves some credit and recognition?
Over the past two years, I’ve had a handful of people, both family, and my virtual friends, who have given me the courage to pursue my dream of being an entrepreneur. While I don’t want to start listing names only to forget anyone, I want to shoutout to my MOM. I remember thinking my mom would say I’m crazy for starting a business; to my surprise, she has been my biggest supporter.