We had the good fortune of connecting with Shell Waller and we’ve shared our conversation below.
Hi Shell, can you walk us through the thought-process of starting your business?
Funny you ask! My coaching business was sort of birthed by mistake. In 2015 I was in a dating relationship and committed to dating in a way that brought God the most glory. My brand, aRadicalRelationship, was born during that time from a desire to help other women through my transparency. I knew and understood the wrestle that women had with contentment in their single season and wanted to help cultivate hope for others while also helping them to think soberly about dating and romantic relationships. Fast forward a few years and lots of life has happened. I find myself asking God what’s next. I’d always known that I wanted to do some form of ministry and knew I hadn’t yet executed in that in a way that truly felt “right.” I remembered studying the Bible with women and having that feeling that this was it for me. As I prayed and sought God about my next move he placed life coaching on my heart so I started to research certification programs. I say that my coaching business was birthed by mistake because for some reason starting a business never crossed my mind. I just wanted to become a life coach. Here I am now having completed my certification program with a soft launch for a business that I expect God to grow and increase. God bamboozled me!
Alright, so let’s move onto what keeps you busy professionally?
Professionally I get to wear a couple different hats. I spend most of my time as a client manager for a major health insurance company. I entered the corporate world straight out of college and it certainly helped to mature me quickly. I learned to navigate settings and conversations with individuals that I likely would have never connected with in my personal life. I learned to make connections with people who lived in a very different world than I did. I also learned how to come into my own and not who I was expected to show up as. The rest of my time is spent continuing to build my brand and now coaching business, aRadicalRelationship. I am most proud of the way I have embraced the journey. Though I have held the same or a similar position on my job for the last seven years it has come with much transition and change internally. It has also come while navigating lots of transition in my personal life. While growing as a corporate professional, I’ve also remained diligent to pursuing my passions. Many people don’t get the best of both worlds but I do and am grateful to God for this life he has given me. It certainly hasn’t been easy, but I learned early on that succeeding was less about what I can do on my own and more about how to utilize the right resources to get where I need to go. I learned to rely on people, to seek advice, to ask for help, to acknowledge my shortcomings, and commit to growth. I want the world to know that my brand and story comes from a true place of authenticity. I don’t build because it makes me money. I build because I want to make impact and I am willing to do so by allowing the world into my life with the hope that they leave inspired.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I have someone to thank for my experiences in Memphis. I grew up close, but never really experienced what the city had to offer until I moved back recently. First up will be wine at Knifebird. It’s a cute wine bar tucked away in a little nook with an atmosphere that is perfect for looking cute just to chat it up. My favorite thing about being back in the area is having hot wings at my finger tips again. We’d definitely have to grab some wings and barbecue with naps in between. We’d hit Crosstown Concourse and grab a Mempop while sitting out likely sweating in the Memphis heat. We’d hit up Sage downtown and have a great brunch experience as we sing the R&B songs playing over the speaker with the rest of the people there. We’d also hit up Mahogany and grab some soul food while tapping our feet to the sound of the live band. Mimosa us please. I’d have to take her out to the “the country” so that she can see where I grew up, hop on the four wheelers, and stop by my aunt’s for a fish fry. By the end of the trip we’ll be bloated and fulfilled. It would have all been worth it.
Who else deserves some credit and recognition?
My community! My family and friends have lifted my arms up during the toughest seasons of my life. They’ve encouraged my soul when I didn’t know I needed it. They’ve brought smiles and laughs after long nights of tears. They’ve spoken over my life and helped me to see myself the way God does. They’ve poured into me in ways that only God himself knew I needed. They’ve been hopeful for me when I was hopeless. At times, it has been enough to say nothing but simply show up. So shoutout to Mattie, Tara, Steve, Tae, Tyesha, Courtney, Nneka, Ariel, Harmony, Erica, all my aunts and uncles, my coworkers, and my church community. God has used you all in ways that you don’t even know.