We had the good fortune of connecting with Sharah’ Nicole and we’ve shared our conversation below.

Hi Sharah’, what role has risk played in your life or career?
I feel that with time and experience, you learn that risk are necessary. So often, we convince ourselves of all the reasons why we cannot do something or potential road blocks. I have learned with life and in the career world, without risk you cannot go where you are purposed to be. Risks are necessary. Change is only scary because we are still trying to control the outcome we want with less risks as possible. Taking a risk afforded me the opportunity to jump out on faith, start my podcast and network with individuals I never would have crossed paths with had I not taken those risks. For example, I met my mentor, National Council of Negro Women, Inc. Chair and President, Dr. Johnnetta B. Cole when I was elected as her national Young Adult Vice Chair in 2018. Developing a repore with her and simply asking her to be my mentor because I loved her style of leadership and just her as a person was in my head a risks out of fear of her saying no. She, and others I admire taught me in many ways how to take a leap of faith and focus on what can go right versus what could go wrong.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I officially launched, Go4It Communications, LLC during the beginning of the pandemic. For many years I would provide B2B services, social media management and media relations to nonprofits and small businesses. After the urging of a friend, Katrina I decided to jump out on faith and start the business officially. What sets Go4It Communications, LLC apart is the fact it is all about empowering and supporting businesses and individuals to put in their dreams to produce their reality. The vision is to provide consulting and support from a sincere place despite being a business and pushing businesses to go for what they love even if they are not sure how to go about it. It was very scary in the beginning. I received a lot of support from the least expected places. Many of the challenges I faced I learned to not take personally and keep pushing through. I have learned to educate clients on what services are truly for. Many times, clients may not understand how to utilize communications and public relations services because they do not understand how it works. I learned to provide them guidance on what the company does, how we do it and what part they play to accomplish the goals they want to achieve.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Living in Valdosta, I have the opportunity to take visitors to Jacksonville, Florida to the beaches and shopping or to Atlanta and Savannah for more cultural experiences and events. Depending on the time of year, we would go to Jacksonville to the beaches, eat and shop at the malls and outlets. For Atlanta and Savannah, we would attend a sporting event and maybe a social night life activity and a few historical sites.

Who else deserves some credit and recognition?
I would be remised if I did not shout out mentors and some phenomenal women that saw my potential and supported me the entire time. Dr. Lois Keith believed in my leadership potential after I served six years as the organizing President for the National Council of Negro Women, Inc. Valdosta-Lowndes Metropolitan Section. She urged me to attend the 2014 National Convention where I met women who also began seeing my potential such as Ingrid Saunders Jones and many others. Her push for me to attend provided me the opportunity to develop supportive relationships with other well respected women and eventually opened the opportunity as Georgia’s first State President of NCNW and National Young Adult Vice Chair (2016-2020). From there I met my mentor, Dr. Johnnetta B. Cole our current National Chair who appointed me as the organizations National Health Equity Chair in 2020 and a Tri-Chair of the newly formed Collegiate and Young Adult Affairs Committee with my two colleagues and friends, Arion Jamerson and Dr. Ariana Brazier. There are many others such as my “big sis”, Katrina Royal, Cachet Prescott, Sade’ Miller, Deborah Thomas, Theresia Carrington, Sophia Burns, Danielle Dill and many others in the organization that supported me throughout the journey. Can’t forget about my dear friends, Michelle Holder, Tkeban Jahannes and David Glenn for their continuous support.

Instagram: @goforitcommunications_llc

Youtube: Go 4 It Communications

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