We had the good fortune of connecting with Shanice Love and we’ve shared our conversation below.
Hi Shanice, can you walk us through the thought-process of starting your business?
Loyalty Enterprise was started in 2011 while on maternity leave with my son. I have a really difficult time staying idle for too long so I started making YouTube videos. That endeavor blossomed into me running a blog site, than a podcast and in 2015 I agreed to assist a friend of mine with her personal brand and webseries. From there, Loyalty Enterprise opened its doors to Public Relations and Branding. I’ve always loved being in the background so this was right up my alley. Now, I run a well respected Management and Public / Media Relations Firm that services Black Women Creatives in the LGBTQ COMMUNITY and their allies.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Loyalty Enterprise represents the underrepresented one brand at a time. This is a statement that I live by as the Owner. The journey here has been filled with trials, tribulations, tears, joy, depression, laughter and everything under the sun. Believe it or not being a Publicist takes a lot of humility. We deal with a lot of entitled people and are often verbally abused. Our clients don’t see this side of the music and film industry because we protect them from it. I’ve built my brand on “Loyalty”. It’s literally in the name. I treat everyone how I would like to be treated and that has taken me a long way.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I moved to Atlanta in 2016 seeking an opportunity to attend Emory University for Law School. During my time here I’ve learned that my spirit thrives in laid back environments. Keeping that in mind I would take my best friend hiking and grounding at Vickery Creek Falls in Roswell. We would definitely visit Centennial Olympic Park and a picnic at Piedmont Park. We would grab a few good meals at Pappadeux, APT 4B and The Garden Room Atlanta. I can’t forget the good vibes at Apache Cafe and fun times at Top Golf.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My success is due to my tribe. The #Queens Den and my best friend Marquita Brooks.
Instagram: @loyaltyENTLLC @FirstLadyTruth
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