We had the good fortune of connecting with Sarah Noble and we’ve shared our conversation below.
Hi Sarah, we’d love to hear about how you approach risk and risk-taking
The concept of risk taking seems especially relevant to any business owner right now! I think I’ve always had a sense that, as cliche as it sounds, there truly is little reward without risk. It’s not that I’ve intentionally wanted to make risky moves in my life or career, but everything I’ve been drawn towards has seemed to carry with it more risk than the more conventional path. When I was younger, of course it felt easier to take those risks – you have less to lose, and more to gain, and longer to recover if your risk doesn’t pay off. Now, I’m a bit more calculated and thoughtful in my risk-taking. That said, experiences like we’ve gone through in 2020 show us that you never fully know what kind of a risk you’re taking and that things can change at any moment. So part of being a risk-taker is knowing when and how to ride the waves of the unknown, and accept that things may not always turn out the way you’ve planned.
What should our readers know about your business?
Adelina Social Goods is a boutique stationery and gift shop offering a curated selection of greeting cards, gift wrap, home accessories for entertaining, cocktail accoutrements, stationery and invitations, party supplies, and gifts. We strive to offer a beautiful and inspiring shopping experience, and to make every guest in our store feel like a guest in our home. We are all about hospitality, which means communicating the value of every individual who walks through our doors, and inspiring our customers to pay it forward in their own homes and communities. Our brand new shop opened in the midst of a pandemic, so it certainly wasn’t an easy start! Adaptability was key, so we quickly shifted our plans for our brick-and-mortar grand opening to an e-commerce grand opening instead, and let me tell you – it is NOT easy getting a full e-commerce site launched in less than two weeks! But our tiny team made it happen, and we were then finally able to open the doors to our brick-and-mortar on Labor Day Weekend of 2020. It was such a good lesson in versatility and always being ready to pivot at any moment. I originally didn’t want to jump into e-commerce any time soon, but it was our only option if we were going to make it through those first few months and now I’m glad we were forced into it. Sometimes there is good that can come from the bad! We are now open regular hours on Atlanta’s Westside and are taking all necessary safety precautions to ensure that we can operate safely and responsibly. I’m so proud of what we’ve built in the midst of such a tough time, and so excited to see what lies ahead.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well of course I’d take them to see The Works first! There we could browse around at Bobo Intriguing Objects and Basik Spaces (and Adelina Social Goods, of course), grab a beer and enjoy Dr. Scofflaw’s fabulous patio, and in the coming months, we’ll finally be able to sample the amazing eats at Chattahoochee Food Works and Fox Brothers BBQ as well! That one probably takes up almost an entire day. Another afternoon would be spent on the Westside Beltline Trail (hitting up Monday Night Brewing while we’re there!) and/or the Proctor Creek Trail for some fresh air and exercise. And for some more unique shopping, we’d have to go to Westside Market. Depending on the friend, we might do a flower arranging class at Le Jardin Francais, or maybe some bowling at The Painted Duck – or try our hand at Bad Axe Throwing. And The High Museum and The Botanical Gardens are always go-to destinations, of course. There is so much eating and drinking to do, as well! We love taking guests to Marcel or Miller Union for a really special treat. Forza Storico is a new favorite for us, and Bold Monk is one of our frequent stops (we love their brunch too!). On pizza night, it’s Westside Pizza for us, and for cocktails we love Eleanor’s. And desserts have to be from Hell Yeah Gluten Free!
Who else deserves some credit and recognition?
I’d like to shoutout to my parents first, who encouraged me from a very young age to follow my dreams and nurture my creativity. They also taught me so much about business and entrepreneurship, and instilled in me a passion for building a business from the ground up. If it hadn’t been for them letting me sell handmade jewelry in our garage sales all those years ago, I might not be doing what I love today! My husband also deserves a BIG shoutout, for believing in me enough and taking the leap of faith with me along this latest part of my journey. And lastly, a shoutout to my community of creative peers, friends, and colleagues. They are the inspiration that keeps me going, that motivates me to find new ways to support them and to make them proud. I’m so blessed to know such talented, devoted, hard workers!