We had the good fortune of connecting with Rubeena Ianigro and we’ve shared our conversation below.

Hi Rubeena, what is the most important factor behind your success?
There was a turning point in my life when I noticed a pattern that I didn’t like to feel restricted in how I do things or how I move. My creativity and energy happens in bursts, so when I had this massive inspiration to launch business, I went all in. I didn’t question that “inner knowing” which at that time didn’t realize was my intuition guiding me. I feel like people hold back because they let other people’s voices create a friction in their inner knowing. It was so strong for me that even if people thought I should do it a different way, I just knew I had to do what I felt called to do. I started my business in my own way. I listened to each step as it came to me. I took inspired action. I didn’t worry about results or impacts. It felt so energizing and I felt like I was on a creative high. Over time, I learned that these creative bursts happen in cycles so it taught me to allow myself to rest when I wasn’t feeling inspired. I believe this was the most important factor behind my success because I wasn’t just taking blind action. It had energy and an inner belief behind it, even if I couldn’t articulate it. Things work out for me in the best ways.

Alright, so let’s move onto what keeps you busy professionally?
When you think of art, most people visualize paintings, sketchings or drawings. My creativity is in seeing what’s missing and adding beautiful and useful products in the world. Human design is a fairly new industry and physical and digital products are only starting to grow now. I created some of the first physical gift products like keychains, enamel pins, stickers, and notepads as well as the first Canva Templates for human design content creators. It was a bit challenging for me as my creative bursts are sporadic so I cannot create consistently. I will sometimes go months without making something new, but when I do create, it is very impactful in the community. This is what makes my work unique and much-needed. It comes from an inner creative urge vs. market research.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in Jersey City, NJ, which is right across NYC. There’s a lot to see and do here, and for me, my town has some of the best restaurants and coffee shops. I’d take her to Lackawanna Coffee and Bucket and Bay to get a taste for our coffees and gelatos. We would eat lunch and dinner at some of my favorite restaurants: Luna, Latham House, Pasta del Cuoro, Uncle Momo’s, Ami’s Ramen, and Razza (for the best pizza). We’d visit Liberty Science Center and Liberty State Park for some relaxing sight-seeing. We’d hang out by the piers and maybe even go to the movie theater at Newport Centre Mall (and shopping too!)

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My community is a big reason for my success! Their feedback and their support in terms of investing in my work and in terms of sharing about my products with others has been a big part of my brand’s growth. A lot of people shared with their audience, and it would bring in other people in the community that I didn’t reach on my own.

Website: www.theauramarket.com

Instagram: www.instagram.com/theauramarket

Facebook: www.facebook.com/theauramarket

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