We had the good fortune of connecting with Rock Hunt and we’ve shared our conversation below.
Hi Rock, what was your thought process behind starting your own business?
To be honest, it was out of need. I was General Manager for a flooring company for years before I found myself unemployed due to downsizing. It was a tough experience, I couldn’t find any other work with similar pay because I didn’t have a degree, and even entry-level manager positions labeled me as “overqualified.”
So I made a choice, I used my skills in sales and my newfound interest in digital marketing to try different things until I established a pattern of success. I realized that if I just used all of my offline skills of building relationships, and shift that into content and forming bonds online, then I can monetize my expertise instantly.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Well, I help businesses get their voice heard online through social media, while also helping them automate processes within their business so they can buy back their time. It’s a very rewarding business because I’m able to take people through a transformation that most of the time they didn’t even know they needed.
I would say what makes me different is that I show people how to inject their own personality into their business. So really diving deep into who they are as a person and making that the focal point of how they move. No cookie-cutter strategy, just practical ways to grow and develop and actually enjoy the process along the way.
It definitely didn’t start out this way, in the beginning of my coaching journey I was definitely short-changing myself. Probably doing $50 an hour sessions.
It wasn’t easy in the beginning because I hadn’t found my identity in the coaching realm just yet.
But then I started to understand the missing gap in the market and started to see to make an impact instead of a quick buck. This justified me in raising my prices and providing the type of value that triggered transformative results. We’re talking about clients that hid behind their logo on Instagram, to become comfortable enough to jump out there and really connect.
From that, they scale their business and are able to feel more confident and comfortable at what they do. I love it!
I want the world to know that if a married guy with four young kids and do it. Then you can too. I think it’s easy to get caught up in education, but without implementation then you don’t have a business you have a hobby. So it’s important to know that there is pain in growth, but what comes after is so beautiful that you’ll never regret it.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Rich Dad Poor Dad was really the book that shifted my own mindset. Even though it’s about growing assets to pay for liabilities, it really changed how I thought about the working world. At that moment I was the poor dad, without the degree.
I’d definitely need to show my wife, Shakira Hunt, some love because she really holds down the household while I spend the bulk of the day either creating, coaching, or handling other business deals.