We had the good fortune of connecting with Rochelle Sodipo and we’ve shared our conversation below.
Hi Rochelle, how has your work-life balance changed over time?
I don’t believe in balance. The idea of achieving balance has permeated our minds and our online diets for a long time now. The way balance has been explored and dissected has left me with the (admittedly cynical) opinion that it only appears either by a miraculous occurrence or by sheer will. Achieving balance feels like a neat trick like “pick a card, any card”! I do, however, believe in harmony. A harmonious existence is a well cultivated, orchestral-like dance. It arrives at the intersection of the right partners, the right music, the right atmosphere, and the right moves. One cannot simply remove some weight from the atmospheric element and add it to the musical element and voila “balance” appears! No. One must endeavor to work so that every element: personal life, family, business, friends, etc. are all working in concert together. It’s a daily undertaking. It’s a lifelong commitment to no hard and fast boundaries around what can and cannot happen in your life. It’s all about setting up a pathway for the things that matter to have room to exist in your life…together. Harmony.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Roseredd Etc. is a Creative Services Agency. We provide branding and visual identity support to coaches, consultants, entrepreneurs, and small businesses. We assist them in amplifying their brand voice in the marketplace. Additionally, we create visual disruptions by taking a fresh approach to creating brand assets and marketing collateral. What sets us apart is our willingness to aid our clients in navigating the narrow space between industry standards and creative anarchy. As the owner and Creative Director, I can tell you my growth in business has been long and somewhat arduous. There have been innumerable long nights, many investments into CEO education, and countless “failing forward” moments. If I had to select one word that sums up how I’ve been able to traverse the choppy waters of business, I’d say “sticktoitiveness”. I have been humbled by my experiences and motivated by the people who trust me to help creatively elevate their businesses. Business is a long game. That is my biggest lesson. There is often little instant gratification. It is rather the sum of tiny aggregate wins that empowers you and motivates you to keep trekking. What I want the world to know about me is that I am an autodidact of sorts. I was not formally trained at design school. Art was never the plan. I was a dutiful student at two Universities where I was to become a teacher. However, like so many other people, my plans were waylaid when I fell in love, joined pavement-pounding folks in corporate America, and leaned into the golden handcuffs of 401ks, and paid time off. I have chosen to be an artist for my profession and it is a joy to work in my passion, daily.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would take the backroads from Douglasville, GA into the city. We would eat at: Tassili’s Raw Reality and Healthful Essence in the West End and the Lifted Noodle in East Atlanta Village. We would visit Sweetwater State Park for a hike on the white trail and snap pictures of the beautiful foliage changing colors. We would stroll down Euclid checking out all the shops in Little Five Points and visit Buffalo Exchange on Ponce. We would park along the side of Ponce City Market and walk along the Beltline. I’d show them some of my friends’ art that covers the underpasses. We’d grab sweet treats from Revolution Doughnuts and grab dinner at Ammaza’s.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband has always seen within me a well of power and promise. He has, since our fateful meeting some eighteen years ago, empowered me to pursue that which fed the aforementioned well of power and promise. Upon his urgings, I’ve sought to satiate my creative hunger. His support has manifested itself in a myriad of ways – all of which has enabled me to have the mental freedom necessary to actively practice my artistry in whatever medium I was pursuing.