We had the good fortune of connecting with Rashad B. and we’ve shared our conversation below.
Hi Rashad, why did you decide to pursue a creative path?
I feel like I’ve always been an artistic person at heart. Whether that’s indulging myself into different genres of music, or studying some of my favorite artists such as Virgil Abloh and Jean-Michel Basquiat. Being an artist means more then life itself. Pursuing a creative career would give me an opportunity to express thoughts and ideas from Mndtricks through many different avenues. Carrying the torch that was left us, while also giving hope to others who will come after us is important due to the fact that art will always change and evolve.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My company is called Mndtricks. I don’t want to just call it a clothing brand because it’s more than that. It’s a company for creators. I’m also a Hip-Hop artist. My goal was to figure out other ways that I could promote and market myself. I followed the Kanye West model and designed some clever graphic t-shirts and hoodies around the release of my album titled “Rogue Ninja” in 2020. Thoughts of my own brand started to creep in. I have always been a Virgil Abloh super fan, but around this time I really started to dig deeper into all of his works. My mind was pretty made up. The name Mndtricks came about due to me being a Star Wars fan. Jedi mind tricks is something Jedi’s do to force you against your will. I use Mndtricks to print relatable things and sayings that apply to life.
I’ve learned that nothing is easy and there’s always room to grow. I’ve also learned that it is never too late try something new. One of the challenges that I faced early on was trying to find an identity. I kept comparing myself to others, wondering why I wasn’t in that position. Representation is everything, and you have to make sure that whatever it is you’re doing, it’s a reflection of your brand. Also, be intentional when you do things and put the effort and love behind it. Once I started living by those standard rules, things became easier.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m a pretty chill person. I’d probably take them to The Battery and pick up some Jeni’s ice cream before watching a Braves game. If they really something good to eat, we can take a trip to East Point and grab some Big Daddy’s. One of my favorite soul food spots in the Atlanta. We also could take a walk around SCAD and see what they have new in the High Museum. Hawks game, Falcons game whatever floats their boat.
I’m not really the bar/lounge kind of person, but we could grab a couple of sips from the wine and beer taps around the city.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a shoutout to all of my family and friends! Without having the right people in my corner, I’m not sure I would be where I today. Also, shoutout to anyone who has purchased from us, or supported Mndtricks in any form or fashion.