We had the good fortune of connecting with Pamela Branch Sherman and we’ve shared our conversation below.
Hi Pamela Branch, what is the most important factor behind your success?
The most important reason my business is successful is that I have faith. My strong faith has been the key to overcoming the obstacles that are inevitable when you are a business owner.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art has evolved over the years and tends to be influenced by my surroundings. I have always loved taking walks and spending time outdoors. My ability to enjoy the outdoors was limited in 2020, so I began birdwatching from my home. When my husband gave me a camera as a gift, I spent my time during “lock down” learning how to use my camera and taking lots of pictures. It was a wonderful new hobby that led to a new collection of art.
I began incorporating my photos of birds, bees, flowers, and other elements of nature in my jewelry. Since I had created cards for family and friends in the past, I decided to use my photos in my greeting cards. I then created bookmarks, stickers, notepads, and wood signs with my photos. During this difficult period, I embarked on something new and exciting.
When stores started opening up, I was hesitant to get out and meet with retailers. My husband said, “Put on a mask, keep your hands washed, and just go.” I reluctantly did what he said and was so happy that I did. Though I had typically only reached out to boutiques and gift shops, I cast a wider net and reached out to bookstores and birdwatching hobby shops. My new nature-inspired collection is now selling well online and in stores.
Throughout my career, I have had to overcome obstacles. Whether it is recession or a pandemic, I stay connected to God. Before making calls to buyers, sending emails or driving to stores, I always ask God to guide me and protect me. My faith in God has always carried me through.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a friend come into town and they wanted to have a great time, I would take them kayaking on the Chattahoochee. We’d find a place to stop along the river to have a great lunch and do some fishing. Since most of my friends would be hesitant to spend the day this way, some persuasion would be involved, but it would be an adventure that we’d laugh about forever.
Who else deserves some credit and recognition?
I dedicate my “Shoutout” to my parents. They gave me unconditional love and support throughout my entire life.