We had the good fortune of connecting with Pam Briordy and we’ve shared our conversation below.
Hi Pam, we’d love to hear more about how you thought about starting your own business?
There is just something about being your own boss. Daniel was working at a commercial brewery at the time, and had home-brewed for years before that. He was bored of brewing the same recipes all the time and wanted to do something different. We had wanted to open our own place for a while, and then everything just kind of fell into place. We were approached by a long time friend about opening a brewery and we basically hit the ground running. After looking for what seemed like forever for a home for the brewery, I found the space on Facebook Marketplace. Then, it was just a matter of ordering all the equipment and building out the space. I knew from the outset that I could bring some creative touches to the brewery. Not that chalkboard signs are a novel idea, but I think ours are something special. At the end of the day, we wanted to have a gathering space for the community that we have lived in for the past 10 plus years. We wanted to bring something to Jasper that was lacking and much needed.
Let’s talk shop? Tell us more about your career, what can you share with our community?
One thing we hear over and over again is how much people like our signage. We have 12 beers on tap at any given time with constantly rotating recipes. This means that we are constantly naming beers and I am always making new signs. I had gotten out of drawing for a long time before this endeavor. I am proud of every sign I put on the board and I get a kick out of people enjoying them. I have found that I really like working with chalk-it is very forgiving. In a past life, I was going to school to be an art teacher, but the demands of school made me dislike doing art like it was a job. I prefer to work at my own pace and not be rushed. I do plan on pushing myself to teach some “paint and sip” classes in the near future at the brewery.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First off, I would definitely want to show them what downtown Jasper has to offer. There are several new businesses that should be opening soon. I would take them to eat lunch at 61 Main and probably dinner at Old Mulehouse. I’d want to take them to the old jail downtown for a bit of Jasper history. We would not miss trivia at Pendley Creek Brewing Company, of course! We would also get some ice cream at the cutest candy shop ever-Lollidrops. Some of my other favorite places to eat are Lunchbox, Big Un’s BBQ, and Quickburger. I would have to take them to Talking Rock Park and some of the various hiking trails around town. Finally, we’d have to visit some local wineries like Fainting Goat and Cairn View. The views in Jasper are spectacular, so there is really no reason to journey far.
Who else deserves some credit and recognition?
Before we even started on this journey, I talked to my best friend’s mom, Debbie Benedit (owner of Havana Sandwich Shop). I wasn’t necessarily looking for advice, but she literally said “what’s the worst that could happen?” Obviously, failure of the business was a fear, but I knew we had the drive to make it succeed. And if we did fail, so what?