We had the good fortune of connecting with Narsha Njoya and we’ve shared our conversation below.
Hi Narsha, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Branding and design are a solid foundation in the evolution of a business, especially those who want to make their mark in the digital arena. I saw women-owned businesses needed a specific aesthetic to carve out their own space in their respective marketplaces and I understood firsthand how this type of service would work well remotely. So, my boutique design studio was born.
Alright, so let’s move onto what keeps you busy professionally?
As a website designer, specializing in content management systems that allow clients to build and scale with their own teams, recently I wondered what my place was. Then I focused on what I love about the work I do and how it’s much more than the final physical product received (website design or graphics). Authenticity matters so much in the work I do, from the designs I create for my clients, to the content strategies I recommend. The work is always to craft the right vibe. And for strategy, aligning what’s possible with the right systems and technology so it’s something they can do naturally and from their heart since (as a personal brand) they are living and telling the story that their audience is there for. This really feeds my soul, as it’s not only industry research and their target audience research, but also understanding who they are at their core and being blessed to help feed the vision of where they can go with their digital platforms in the future. As time goes on, overall I’m positioning myself as a Digital Creative Director, because I intuitively focus on the big picture as well as the fine details that goes into everything.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
COVID aside? I think the beauty of Atlanta is that there are so many little things to do and you can wake up and just decide what you’re in the mood for that day. As a rough itinerary, here’s what I’d love to help them explore in one week (some places, maybe multiple times): For breakfasts/brunch, Flying Biscuit Cafe & White Windmill Bakery. For late-night sweet tooths – One Zo for their red bean waffles and delish bubble teas/coffees For lunch/dinner – Desta Ethiopian Kitchen For art/music/inspiration – the High Museum For fresh air, space for deep conversations, and picnics – Piedmont Park and Ponce City Market For coffee & conversation – Octane Coffee For incense, crystals, candles, meditation – Phoenix & the Dragon For entertainment & music – VODS or Evangadi; African Fusion Lounges
Who else deserves some credit and recognition?
+ Necole Kane of XONecole Necole introduced me to some powerful, amazing women and I worked with her as a drop-in creative assistant before she moved to Atlanta officially. It was always inspiring and amazing to tag along with her for different speaking engagements and events to help her capture visuals in support of her social media brand. She is exactly the genuine, ambitious, heart-centric, and inspiring woman in real life as she is online. + Mattie James (http://www.mattiejames.com) As her creative assistant in 2017, Mattie gave me incredible creative control and opportunities to learn countless skills related to marketing & design in the personal branding/influencer field. Mattie is truly rooted in her Faith and it was so inspiring to work alongside her in-person as she tackled wife-life, mom-life, and business-life while being her own best advocate for grace and consistency. + Nia Phillip (http://niaphillip.com) Nia was my first client for branding and website design. She trusted my vision so much, before I saw my potential myself. We poured hours into creativesmartgirl.com, tackling website and e-commerce design , social media photography & video, and marketing. And it was incredible to help her launch her personal brand, branching out into doing exactly what she loves with content creation. The ENTIRE TIME, managing a 9-to-5. She has been a God-sent business bestie and deep-thought encourager. + Krystal Rowry (Krissdidit.com) Working as her design assistant, it was phenomenal to learn best practices, ideation, and really just seeing what made great design and client-handling work. + Sakita Holley (http://misssucess.com) Consistently booked me to work on graphics with amazing brands for Black women in the hair care industry. Always one of my biggest supporters while also encouraging me to believe bigger and just really revel in the beauty of progress over perfection. + Tonya Rapley (http://myfabfinance.com) An excellent example of just authentic, amazing, energy. I have loved working with her on web and graphic design projects over the years and seeing her brand flourish. We have had work talks but also heart talks. The perfect balance. + Ekiuwa Evbuomwan – @houseofe.studio Highly talented & passionate designer, wife & mom — Ekiuwa has had a heart of absolute gold. She has walked me through the balance and truths of just life & business. + Britney Jeanine – @britneyjeanine Connected me to other designers in the ATL space and just opened my eyes to the true potential of being a designer — it’s more of a stepping stone and really a blessing to get to do what we do, whether it’s for 3 years or 10! The art of the pivot is important. + Lakeitha Duncan – @lakeitha_duncan From client to life coach this year, Lakeitha is so strong and loving and loyal. She is an incredible light to have in your corner, in business and professional life.