We had the good fortune of connecting with Mason & Tabitha McDonald and we’ve shared our conversation below.

Hi Mason & Tabitha, we’d love to hear about how you approach risk and risk-taking
We wouldn’t be where we are if we didn’t take risks. From moving halfway across the country, taking on loans to get started, taking on projects we weren’t sure we could handle, and saying yes to deadlines we didn’t think were possible – our business would be nothing if we didn’t push our boundaries. While we have taken risks to get where we are, the risks are always calculated and our communication about all possible outcomes is strong. Because we have always taken risks and pushed ourselves to grow, we have been successful in working with the clients we want to work with, and making the content we want to make.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
We moved from Oklahoma to Asheville, NC with nothing but an idea. An idea that we had to start from zero with a blank canvas. Not one single piece of equipment we own was handed to us. We never received a grant. We don’t have a rich uncle. We earned it. That is what we are most proud of. That we built, and are building, something from LITERALLY nothing. Hell no, it wasn’t easy, but that’s part of the learning process. Starting from scratch also helped us discover our voice. We approached each project like a wide-eyed child, wanting to learn every aspect of our client’s business. And that’s what we still do, we submerge ourselves in their business, to understand how they function, why they do it, and most importantly – to coherently see who they are. We do this so that we can deliver a product that is as authentic as possible to their voice. Along the way, we decided that separating our commercial work and our more experimental narrative horror work was probably a good idea. So, we also started Dark Red Horror, which is where our non-commercial work thrives. And that is where our newest narrative project, The Night Courier, is in pre-production.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, we currently live in Asheville, NC. The #1 thing we would recommend is hiking on the Blue Ridge Parkway – and our favorite place is Black Balsam Knob. It gives a 360 view that is breathtaking no matter the season. Favorite places for eats and drinks? There are so many! Best coffee: High Five, Farewell, Liberty House Cafe Best desserts: Baked Pie Company, Old Europe Best BBQ: Luella’s or Buxton Best (non-alcoholic) drinks: Sovereign Remedies, Limone’s Favorite Restaurants: Rockie’s Hot Chicken, All Day Darling, Nine Mile The most fun part of town: Haywood Rd. and the River Arts District Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We each have people who have been cheerleaders, and inspirations along the way, and still are; our families, our friends, iconic filmmakers who we constantly study and learn from. But, we both agreed that there is one person who has challenged us and inspired us, especially lately. He is innovative, a great mentor, and a successful business owner, and probably has no idea how much he actually inspires us – the co-founder of Anthroware, Jon Jones. He has given us guidance with our business that we didn’t even know we needed, and we are incredibly grateful for that.

Website: artbeforecomfort.com
Instagram: instagram.com/artbeforecomfort
Facebook: facebook.com/artbeforecomfort
Other: darkredhorror.com

Image Credits
The first five photos are our own and examples of our work. The others are by Jeff Payne Photography.

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