We had the good fortune of connecting with Marisol Morales and we’ve shared our conversation below.
Hi Marisol, Let’s talk about principles and values – what matters to you most?
Honesty. Honesty makes my guests feel confident about the services I provide as well as the advice I give. I have always been upfront about only recommending the services and products you truly need.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I started cosmetology school, I had always envisioned myself doing special event hair (i.e. prom and bridal) but when I graduated from school, I quickly realized I didn’t like hair as much as I thought I did.
I remember having a ‘light bulb moment’ saying “I really like to do my eyebrows, why not try to focus on that instead of hair,” I knew that that being a brow specialist was my true calling very early on because I could feel the passion that it created inside me. After working at the Ulta brow bar for about 3 years, I decided to open up my own studio in Marietta.
It has been a challenging, yet rewarding, experience to say the least. I have learned a lot of lessons throughout all aspects of the business. From being a social media marketer, to learning when and how to enforce boundaries, to even learning when to turn off being in business mode so I can fully spend time with family: these are all things that a lot of people don’t think about when starting a business. It is not an easy road to take especially when you are so used to the corporate world where most of those things are taken care of for you.
When you have a business, challenges don’t ever stop which is something I quickly realized. Having a great family support system is very instrumental for me but I also have quite a few friends who are also business owners that are in different phases of their careers. It is extremely helpful when you have a circle of people that understand where you’re coming from.
I definitely keep in mind that everyone has some type of knowledge to offer and I remind myself to be open to receive it whether they are in business or not. Everyone has different strengths that I pay attention to and I think that is what makes it easier for me to grow and learn.
Who else deserves some credit and recognition?
I am so lucky and grateful to have an amazing family support system. My mom has been especially helpful throughout the process. It took a few months to have everything together for my studio but without hesitation, almost every weekend, my mom was there helping me. She’s really a phenomenal woman – so selfless and supportive. I’m very blessed to have her in my life.