We had the good fortune of connecting with Luciana Etchechoury and we’ve shared our conversation below.

Hi Luciana, where are your from? We’d love to hear about how your background has played a role in who you are today?
I was born and raised in Argentina. I think Argentinians are really passionate and affectionate. Above all, we value friendship and family, and since we encounter many problems as a third-world country, I think we are very creative and keep going no matter what.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I like to think of myself as a creative accountant that decided to pursue her passion for fibers. I come from a family where mothers taught their daughters how to sew, knit, embroidery, where families shared recipes and advice, not only because they wanted to talk, but they wanted to connect, preserve their heritage. I thought these traditions were slowly fading and thought we were not only losing the crafts but also the connection. So, I wanted to create a little universe full of unique fibers and yarns, where all are welcomed, to enjoy a creative experience that brings us closer with ourselves, with the people around us, and our community. Getting here was not easy; I had to work a lot on myself. Being an accountant, I am used to one plus one are two, and life does not work that way. I had this picture in my head of how things should be and thought I knew how to achieve it, but then realized I wasn’t happy. I didn’t enjoy what I was doing and decided to make a change. I decided to pursue my dream and got a Master’s Degree in Luxury and Fashion Management at SCAD, even though I felt old. My classmates had twenty-something, and I was close to 34 with two kids. It was risky but worth it. The Master’s helped me explore and define my creative side and gave me countless tools. From there, I kept moving forward to my new goal. I think that is what I am most proud of, to have had the courage to change my path.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The best plan with my friends is to sit and talk!! We would grab our “mate” and visit all the parks in the city so our kids can run and we get to talk! At this point, we work so hard and have so much going on that if we had a week (what a dream that would be!), I guess all we would want to do is chill on a beach and have some drinks!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I don’t know if it is an obvious response, but I would not be me without my family. My mom, dad, and brothers. Especially my husband and kids. We make an amazing team that gives me the confidence I need; I know they have my back no matter what. They encourage me and support me (primarily when I doubt myself!). I also would not be here without the support of my friends. They make me laugh even on the saddest days of my life.

Website: www.maxandherb.com

Instagram: www.instagram.com/maxandherb

Facebook: www.facebook.com/maxandherb

Youtube: https://www.youtube.com/channel/UCklbpr85xDeDQf_2N7Qkw_g

Other: www.ravelry.com/people/maxandherb

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.