We had the good fortune of connecting with Lorielle Jackson and we’ve shared our conversation below.
Hi Lorielle, is there a quote or affirmation that’s meaningful to you?
“The beauty of the journey is found not in the destination, but in the scenery along the way.” -Nina Bennett. A friend mentioned this quote to me one day when I was feeling overwhelmed by my workload. Life as a “solopreneur” is not something I was fully prepared for as a full-time science educator. The world of science and education is far different from that of creative business development and brand marketing. My journey as a small business owner has taught me so much about grit and the beauty of turning a dream into a reality.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My background is science education. I majored in Environmental Science at Florida Agricultural and Mechanical University and began teaching high school science shortly after graduation. At the age of 24 years old I was diagnosed with breast cancer which completely changed my world yet forged a path for me to start my own business. In the years following my diagnosis and treatment, I was looking for a creative outlet to regenerate feelings of joy in my life. I tried painting at first but I was not very innovative with my creations. So when one of my close friends got engaged, I volunteered to make her bridesmaid proposal gifts. From there I focused on creating the most thoughtful and lavish birthday gifts and house warming gifts for close friends and family and the feedback I received encouraged me to turn my gift making hobby into an actual business. Since then I have dedicated my time to creating special moments for people located all over the nation.
With no prior experience or immediate role models in business, I quickly learned that there is much more to running a business than simply creating gifts or setting up product shoots for Instagram pictures. There have been many challenges along the way but I think ultimately everything is “figureoutable”. YouTube, entrepreneurial podcasts, marketing books and patience have all helped me with the fundamentals of establishing and operating Pretty Brown Box.
I am proud of the growth that Pretty Brown Box has experienced since its inception. Every detail of our gifts are designed and hand crafted to make each recipient feel as though they are experiencing Christmas on a random day. We proudly cater to special occasions like birthdays, holidays, congratulatory gifts, housewarmings and even corporate events. “Spreading Joy Through Gifts” has been the mission and I am grateful for the opportunity to help bring light to people’s lives.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My friends know that food is the way to my heart. So many of the things we do will be food related!
RocSouth (one day for brunch then another for dinner)
The Garden Room (if we can get a reservation)
Superica for margaritas
Ponce City Market for shopping and browsing
Bar Vegan ATL
Back to Ponce City Market for a Floral Arranging Workshop
Who else deserves some credit and recognition?
I would like to dedicate my Shoutout to my mom and my Tribe (friends). They have helped cultivate me into the woman I am today and have supported and encouraged me every step of phase of life. They are collectively the inspiration to my success. Love ya’ll!
Linkedin: Pretty Brown Box LLC.
Other: Pinterest: @prettybrownbox