We had the good fortune of connecting with Letrece Griffin and we’ve shared our conversation below.
Hi Letrece, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
When people think of Public Relations and Marketing, it’s usually assumed to be all red carpets and flashing lights. However, that is not what happens behind the scenes. To do your job well in this industry, it requires strategic planning, consistency, and a commitment to excellence.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am the Founder of LetreceG Consulting, which is a marketing & branding boutique agency. I have been blessed to work with a variety of clients from non-profit organizations, and small business owners, to artists and creatives. After receiving my undergraduate degree in Mass Communication, it took me a while to find a job that would allow me to utilize my skill set. I suffered through what many young graduates face in being turned down for positions due to a lack of experience. So, instead of giving up, I started my agency so I could gain experience and work in my field. It wasn’t easy getting started, but those early days taught me that you can’t wait for people to help you. Often times, you have to fight and create opportunities for yourself. When I started doing that, more clients came and I have been able to expand and grow my business in ways I hadn’t imaged before. Earlier this year, I released my latest book, “The G-Code Glow-Up: A Marketing & Branding Workbook,” and I am currently Executive Producer for Melanin3 Media’s latest documentary, “The Side Effect: The Kirt Thibodeaux Story.” I am also currently attending Regent University in the Doctor of Strategic Communication program.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are a few people that have helped to mold my career and character. One of the most influential books I have ever read is “The Autobiography of Malcolm X.” I’ve loved this book since I first read it in middle school, and I revisit it often. Beyond being amazed at Minister Malcolm’s strength and leadership, I am drawn to the story of his tenacity. The theme of redemption is what I love most about the book. His life is a true reflection that it does not matter how you start, but how you finish. I am also a huge fan of filmmaker Spike Lee. His work continues to inspire and motivate me. His films help me to walk in my Blackness without apology or compromise. His creativity in storytelling motivates me to stretch in the work that I do. In a world where depictions of black people are so narrow, I appreciate his efforts to show the complexity and nuances of our lives. I also have an amazing tribe of family and friends who constantly push me to be the greatest version of myself possible. Their support is unwavering. The way they encourage me is truly motivational. It is never about competition because we realize that when one of us wins, we all win!
Yellow backdrop and jumpsuit – Photos by Alexander Le’Jo Red dress – Photo by Amy Martin Photography Khaki top photos – Lee’s Photography