We had the good fortune of connecting with Krystal Hart and we’ve shared our conversation below.
Hi Krystal, what’s something about your industry that outsiders are probably unaware of?
One thing that outsiders are usually unaware of about my industry is the strategy and planning that goes into proper public relations to get meaningful results. Most people come to me seeking services to create a logo, build awareness about a project or event, develop a website, increase awareness on social media, or pitch the media. They typically look at these activities as individual tasks that will earn an instant ROI. However, the truth of the matter is that these activities must be part of a comprehensive plan that is based on research, contingent upon strategic implementation, and measured by effective evaluation.
What should our readers know about your business?
Sparrow Communications is a public relations agency created to transform how public organizations engage, empower, and enrich the people they serve. We do this through communication planning, marketing system development, and public relations training. I’m a former public administrator who moved from working inside government agencies to working with government agencies to better connect them with employees, citizens, and stakeholders. My transition from employee to business owner has been exciting and fulfilling. I love being the connector between my clients and the people they serve. My ability to rally people around a common goal, make complex things simple, and create systems is unique. I’m excited about expanding my services this fall to take what I do for government and nonprofit agencies and help entrepreneurs develop businesses that are legal, impactful, and profitable. This new venture will support business owners who want to identify their zone of genius and monetize it to not just make money but to live with purpose. The best advice I can give to business owners on the journey to self-discovery is to celebrate your wins and communicate your value often. Also, don’t get caught up in what everybody else is doing. Instead, find a way to authentically use your gifts. The right people will be attracted to who you are and success will follow. When it’s all said and done, I want people to remember that I used my gifts to help others be effective at impacting their communities and customers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Wow! This is a tough question because there is so much to do and see in southeast Georgia. I grew up in a close-knit Gullah Geechee community called Sunbury, GA where storytelling, cooperative economics, and food was a way of life. So anybody visiting me for a week would definitely have to visit Geechee Kunda in Riceboro, Dunham Farms in Sunbury, Dorchester Academy in Midway, St. Simons Island Pier, Sapelo Island, Harris Neck National Wildlife Refuge, Pin Point Heritage Museum, and the Ralph Mark Gilbert Civil Rights Museum in Savannah. We would eat at B&J’s Seafood, Sunbury Crab Company, Belford’s Savannah, Chive Seabar & Lounge, Lulu’s Chocolate Bar, and my grandparent’s house for authentic Gullah food. We wouldn’t miss out on exploring the Georgia coast by boat and inland. Although there are many interesting things to see and do, the real fun would be spending time with my family eating a Lowcountry Boil and meeting all the characters who make my life the colorful story it is today!
Who else deserves some credit and recognition?
Hands down, my shout out goes to my family. My husband constantly reminds me of my worth and my girls motivate me to do more. This journey started out as me creating a business that would pay off student loan debt and allow me to have more time to spend being a wife and mother. As I grow my business, their support has continued to push me to innovate, improve, and impact my clients so our communities and world can be better.
Lawrence Fleming – RiceFest event Shelly Carpenter – coastal waterway Joanna Ng – client concert Ageda Machuca – Krystal in pink shirt
Headshot was by Joanna Ng Photography