We had the good fortune of connecting with Khaila Cofer and we’ve shared our conversation below.
Hi Khaila, what is the most important factor behind your success?
Accessibility is the single most important factor behind the success of Framed Interiors (FI). I believe that Interior Design is one of the most intimate forms of art and science; it is a livable form of expression that everyone should experience. Often times I find my peers, especially, feeling as though they do not have access to resources and individuals that can help cultivate their vision for their spaces.
The primary goal of FI is to ensure that everyone has the ability to refine their homes, no matter how large or small the project is. We are proud to say we do just that while being easily within reach.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Starting Framed Interiors was incredibly daunting. Primarily because I am studying to become a physician and all I have ever known was the structure that school provided. Not to mention that my comfort zone was within biological and medical sciences; nothing I academically trained for aligned with Interior Design. I would never believe anyone if they told me that I would start a business off of a passion project, that lies outside of medicine. It took a ton of self-encouragement and releasing of fear to even get to the point where I could register for an LLC. As soon as the paperwork was submitted, things began to fall into place. There’s no better sign of “you are where you’re meant to be” than that.
This does not mean it was easy. For starters, I am the owner and sole employee (whew, talk about responsibilty).
I have done everything from curating my contracts, processing invoices, being a customer service representative, designing all marketing/web materials, developing the structure of the company, planning outreach efforts, cultivating the client experience, and so much more. My head spins just thinking about it and although it was challenging to begin, develop, and refine every detail, I would not trade it for anything. The journey and passion behind FI is what makes it so special and unique. It is truly an extension of me and I just hope that the love and effort taking place behind the scenes translates seamlessly to every person who interacts with me, my business, my story, and my clients.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love a good itinerary and in my city?! Done deal.
Let’s start with the places to eat:
Busy Bee’s is a MUST; it’s the best Soul Food in the city (and this simply cannot be argued).
Slim + Huskys, but the West Midtown location (making absolutely sure that the OG Cinnamon Rolls are ordered).
Murphy’s for brunch because they have the best Crab Cake Benedict and French Toast – ever.
Little Alley Steak, if we are feeling classy for dinner (their Sweet Potato Casserole…*chefs kiss*).
Loca Luna for a bottomless brunch (especially if we’d like to dance off the drinks + food).
Cooks + Soldiers, I just went here for the first time and the food was incredible (order the Lamb Chops and thank me later).
Ormsby’s for a fun bar experience, but to be honest The Gathering Spot ATL has the best smoked Old Fashioned I have ever had.
Eeekkk, I can honestly go on forever about food!
To hang out:
I love to be outside. I am a runner and an avid hiker (when I can), so being outdoors just makes my soul happy.
Piedmont Park and the Beltline is always a must, but by scooter!
Ponce City Market’s roof top is a vibe, no matter the season.
St. Regis for Afternoon Tea (IYKYK).
Little Five Points (making sure Wish and Wax n Facts were squeezed in).
And pretty much anywhere that will offer a great vibe and/or an opportunity to laugh.
I find myself gravitating to places/people that allow me to be creative, dance off beat, eat great food, and relax. Thankfully Atlanta allows just that; I love my people and my city.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate my shoutout to my close circle (they know who they are) who continuously chooses to pour into me and my many passions; I am forever thankful for their infectious positivity and encouragement.
Linkedin: Khaila Cofer
Youtube: Framed Interiors
Other: Business Instagram: framedinteriors
Jordan Desamours Alex Rogers