We had the good fortune of connecting with Ketura Wash and we’ve shared our conversation below.

Hi Ketura, what was your thought process behind starting your own business?
I will admit when I came up with the idea of creating A Good Day To Be Black & Vegan T-Shirt brand, my friend said hey you should start your own business, I was hesitant. I wasn’t sure if I was up for the task because I knew that there were so many pieces that had to come together for me to be successful. But when I sat down and thought about the impact that I wanted to make within my own community it was the driving force behind my motivation. I wanted others to know about a topic that isn’t heavily discussed within the black community. Starting my own business and living a healthier lifestyle was important for me and my journey, along with the impact it was having in my life. I wanted to share this information with others. I knew that it wouldn’t be easy to start my own business because I had no knowledge of what to do. I knew that I would have to educate myself but the reward for me was having the capability to spread the message that it is A Good Day To Be Black & Vegan. This was a message that I wanted to resonate throughout the community and for everyone to be proud to say it without shame or embarrassment.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
A Good Day To Be Black & Vegan is a unique brand because it has no filter and it stands alone with its powerful message. The community has greatly supported me and the feedback has been phenomenal especially within the black vegan community who are proud to be able to voice their lifestyle choice without verbally having to do so. My brands message is a conversation starter and it allows for others who do not live this type of lifestyle to ask questions. My goal is for meat eaters to ask questions and possibly create a lifestyle change even if it is two or three days out of the week. There are other brands who have a message, but it is not directly aligned with my focus on the African American community and its health issues. I am very proud because I have been in business a year strong and still motivated to keep my message going. The reason I am where I am today is because of my mentors who have successfully guided me to make intelligent business decisions. It was not easy because of all the time and energy that I had to put into my business especially since Covid-19. My initial plan was to travel to different cities and vegan festivals and announce my brand, but due to Covid-19 I had to take the social media route. Through this trying time I was able to obtain a grant and gain information on how to impact my community in a different manner. One lesson that I have learned is that nothing will ever be achieved without hard work and dedication. I would like the world to know that even though we are use to a certain way of living that we have become accustomed to that it doesn’t mean that this is the only route that we should take. Knowledge and understanding is the key to change and living a lifestyle that some may think is unconventional due to old practices can be positive.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting the St. Louis Missouri area, I would take her to the Gateway Arch, Missouri Botanical Gardens, City Museum, City Garden, Missouri History Museum, National Blues Museum, Soulard Farmers Market, Top Golf, Ballpark Village, Laurmeier Sculpture Park, The Boat House, Six Flags, Anheuser-Busch Brewery, Butterfly House, Westport Social, City Foundry, Central West End, Up-Down STL, The Grove, Tropical Liqueurs, The Island, and The Delmar Loop.

On the food spectrum I would take my best friend to the vegan friendly spots Bombay Food Junkies, Adina’s Vegan Cuisine, LuLu’s Local Eatery, Pizza Head, Chinese Rice (St. Louis Style), Bubble Tea, House of Jollof, 12oh7, Sqwires Restaurant & Annex (Brunch), and CCs Vegan Spot.

Music spaces, I would take her to the Dark Room at the Grandel, Privilege Lounge, Déjà vu, Stix and Ice, BBs Jazz Blues and Soups, and
James Biko Spin Event.

We have a plethora of wineries in the area that are beautiful and amazing. The great thing about St. Louis is that majority of things to do in the area are free and fun.

Who else deserves some credit and recognition?
I would like to dedicate my brand to my Aunt Margie who passed away due to cancer. If I knew what I know now health wise I could have helped her. She would have wanted me to strive to help others. I would like to shoutout my mentor who is amazing, Mel Lambert who has been with me every step of the way. She pushed me to strive for excellence and to be diligent every step of the way in order to grow my business. Mel has been nothing but helpful and positive even when I doubted myself. Thank you so much for everything you have done for me.

Website: https://www.agooddaytobevegan.com/

Instagram: https://instagram.com/agooddaytobeblackandvegan?r=nametag

Twitter: https://twitter.com/AGoodDayToBeBl1

Facebook: https://www.facebook.com/AGoodDayBlackVegan/

Other: https://vm.tiktok.com/ZMes46Ka5/

Image Credits
Porscha Smith Marsha N. Wilson Tedra Chaney Toccara Jacobs Chris Harrell Tanaka Grandberry Sly Stewart Keya Johnson

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