Meet Jasmine Williams | Content Marketing Consultant & Freelance Mentor

We had the good fortune of connecting with Jasmine Williams and we’ve shared our conversation below.

Hi Jasmine, have there been any changes in how you think about work-life balance?
At first, when I started my business, I didn’t really have a lot of work-life balance. I was so excited to have more time freedom that I would meet up with friends during the day and then scramble to get my work done later. Now, I’m very intentional with my time. My approach to work-life balance is to do my best to manage my energy. For example, I know I tend to be the most creative and have the most energy in the mornings, so I try to block off that time for deep work and use the afternoon for client calls and admin time.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a Content Marketing Consultant, I support a global roster of industry-leading companies and visionaries with done-for-you copywriting, content writing, and content strategy services. As a Freelance Mentor, I help new and aspiring freelancers launch and grow their own businesses.

I think what sets me apart from others is my empathetic approach. Whether I’m writing for clients or mentoring freelancers, I really try to uncover the emotional ‘why’ behind what they do. Once people can tap into that and communicate that with their audience, that’s really where the magic happens.

It definitely wasn’t easy to get to where I was today. There have been a lot of ups and downs. In the first few months of my business, I lost a client that was roughly 60% of my income. I’ve had multi-five-figure months and other months where I didn’t know if I could pay my rent. I overcame these challenges by being persistent and honing my growth mindset. When I go through hard times, I tell myself, “If you’ve done it before, you can do it again.”

I want the world to know that freelancing isn’t a dirty word. I’m proud to run a freelance business and I love working on my own terms. I would also want people to know that it’s okay to be authentic. I used to be scared of being too silly on social media because I was worried people wouldn’t take me seriously. Now, I really embrace my sense of humour and use it as a tool for connection and to remind people that they’re not alone. Entrepreneurship can be so challenging times, but it’s so important to keep a positive mindset and find moments of lightness.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
To eat, I’d take them to Gus Tacos – a really great taco spot with locations all over the city. For drinks, probably a craft brewery like Blood Brothers or The Greater Good. To hang out, Trinity Bellwoods Park, Kensington Market or the Distillery District. And if there’s time left, I’d check out the AGO (Art Gallery of Ontario) or take in a comedy show at Comedy Bar.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely wouldn’t be where I am today if it wasn’t for my mentor and friend Shauna who really inspired me to dive into full-time freelance work and gave me so much advice and support in the early days. I dedicate this shoutout to her.

Website: https://jasminewilliams.ca/

Instagram: https://www.instagram.com/jasminewilliamsmedia/

Linkedin: https://www.linkedin.com/in/jasminewilliamsmedia/

Twitter: https://twitter.com/TheJasWilliams

Image Credits
Double Jay Collective