We had the good fortune of connecting with Jared Yamamoto and we’ve shared our conversation below.
Hi Jared, what is the most important factor behind your success?
You’ve got to go out there and get it! Nothing in life is handed to you. I grew up with divorced parents bouncing from many different income brackets. At first, I hated it. I wanted consistency, but little did I know how lucky I was to be exposed to so many different people and personalities. As I grew up, the one thing that really stuck with me was watching successful people seeming happier with their lives. I wanted that! Once I figured out that most happy people genuinely enjoy what they do for a living, I quickly found what I loved doing… radio. I’ve always wanted to be great at it and fast-forward 9 years later I’m a producer for a top rated radio show and host my own show. I’m just getting started. You can do it
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I was hired for my first part-time radio job before I graduated from the University of West Georgia. I worked as an associate producer for a struggling station. After 6 months I graduated, but the station changed formats and fired their entire staff, including me. I was devastated. I was fresh out of college without a job in my field. I applied to over 50 radio stations when finally a few months later I was offered an opportunity to run the control board overnights for WSB Radio. I knew this was my shot. I wanted to be great! For 2 years I worked multiple jobs while trying to land a full-time position at WSB Radio and then I finally got my opportunity to be a full-time producer.
The airwaves are yours, it’s up to you as a host or a producer to put great content that relates with your audience. If you fail, you’re fired. That’s the media world, but I love it. It’s a grading system that isn’t on a curve. My success is how much I relate and entertain my audience.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
You can’t hit Atlanta all in on weekend so I go by neighborhood.. I love the East Atlanta Village, Highlands, Midtown, and Decatur. Some of my favorite weekends are “festival weekends.” I love Shaky Knees, Sweetwater 420 Fest, Music Midtown, and the Imagine festival to name a few. A typical Saturday starts at a brunch spot in Midtown, then off to one of the many breweries, and then who knows where the ATL nights will sweep you.
Who else deserves some credit and recognition?
So many to think of, I could name several of my teachers, professors, friends, and work mentors, but ultimately I have to thank my father for believing and encouraging me to do what I love.
Other: TikTok – @jaredyamamoto5