We had the good fortune of connecting with Jamine Georges and we’ve shared our conversation below.

Hi Jamine, how do you think about risk?
I’ve never been a risk taker growing up, I loved playing it safe. I thought risk was like blindly setting yourself up for failure and disappointment. However, I started seeing the people that are close to me take risk in different ways and knew I needed to take that step outside of my comfort zone to make things happen for myself. One of the risk I took was starting my plus size clothing boutique. There are a plethora of shops and boutiques but I knew I could get a piece of the pie if I took a leap of faith. I didn’t have any experience in retail or had any idea what I was doing- sometimes I still don’t. I just decided to go for it and it’s taught me a lot about who I am and what I want in my life. It’s the best decision I’ve ever made.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Hey y’all! I own an online clothing boutique called The purple Elixir boutique, which caters to women S- 3X focusing more on my curvy ladies. As a plus sized women myself- it’s hard finding quality clothes that look good. My goal is help curvy women feel good and confident in quality clothes that ranges from comfort to grown and sexy.

I’ve always been interested in business and have a career ,as an accountant, providing business executives with reports to help them make better decisions. Working that position made me realize I can run my own business and decided to add in my love of fashion into the mix. Im proud that I took the risk and thankful that hundreds of women trusted me and my brand to provide them with quality clothes & styles and excited to continue doing so.

Entrepreneurship is definitely not easy! There are days & weeks when I don’t get any sales and I just want to give up. Nights when I’m crying my eyes out trying to figure out what I need to do. I overcome these feelings / hurdles by showing up for my business, remaining consistent, thinking positive , formulating my next plan of action and taking a break when I need it.

I’ve been in business for almost 2 years, I’ve made the mistake of trying to scale my boutique too quickly. Trying to keep up appearances like the bigger boutiques I saw on social media. Let me tell you, that experience alone taught me that I cannot compare my entrepreneurial journey to someone else’s. I humbled myself real quick! As cliche as this sounds, “Rome wasn’t built in a day” and I can’t rush my empire either.

I want people who are reading my interview to take that risk and go for your dreams, and keep fighting for it.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Atlanta is a melting pot, with so many different people and cultures. There is a little something for everyone.

I love music and food! There is always some type of festival going on in Atlanta. So we’d check out one of those.
Atlanta is full of restaurants! From fine dining to wholes in a wall. Brunch is a thing here, so if you love southern styled food, there is the flying biscuit. Negril for Caribbean flair with amazing music.
There are so many parks & places for leisure walking or people watching at Centennial Park, Piedmont Park, Westside Park. or the Atlanta belt line.

I am not big on the nightlife but there are PLENTY of bars & clubs all over metro Atlanta to have a good time.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes, most definitely! My parents. They are my inspiration and the reason I am who I am. today. Coming from parents that migrated to the US from Haiti to provide my siblings and I a better life and a chance of success is everything. They made the sacrifices to give us a better life and I am working on providing that same sacrifice for generational wealth and a legacy for my son.

Website: https://tpeboutique.com/

Instagram: https://www.instagram.com/purpleelixirboutique/

Facebook: https://m.facebook.com/PurpleElixirBoutique/

Image Credits
@shotbyrogue @aviagenys

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.