We had the good fortune of connecting with Jake Evans and we’ve shared our conversation below.
Hi Jake, what is the most important factor behind your success?
Results. While ‘results’ seems like a simple answer, it is not. Every problem involves a unique set of circumstances. Achieving results within those differing circumstances requires different skill sets, strategies, and disciplines. Some individuals achieve results consistently within only one type of circumstance. As an example, a football team can consistently win games against teams with a weak secondary; a politician can relate to a small crowd, but never a large audience; a lawyer can win scorched earth cases, but never win those requiring diplomatic resolutions. The most proficient individuals consistently achieve results regardless of the circumstances. To do so, a person must be highly adaptable, have a highly diverse and versatile arsenal of skills and talents, and must be able to prevail in the face of unknown and new situations (which is alone an impressive feat).
To me, achieving results consistently in varying circumstances touches upon the highest level of success. I push myself daily to refine and perfect my skills, aiming for them to be diverse and versatile, in order to consistently ‘win’ irrespective of what is thrown at me or my clients. People can always make excuses for not achieving results. I am not a fan of excuses. I am a fan of winning. And winning consistently requires achieving results regardless of the circumstances. This factor is what has helped me achieve success, and to build a distinguishable brand.
Alright, so let’s move onto whether your path has been easy, or whether it has it had its ups and downs?
Success, for anyone, is never easy. But success is also never-ending. To me, success is continually evolving in a positive direction. While accomplishments will come along the way, accomplishments are the byproduct of success, not the embodiment of it. I seek to relentlessly focus on the process of improving, whether it be improving my communication, mental fortitude, self-discipline, knowledge, the list goes on. I am confident that if my skill sets improve, my likelihood of achieving results will correspondingly improve. This mindset further reduces the emotional swings in life. If I focus on the process rather than suboptimal outcomes, then suboptimal outcomes do not stifle my ascension; they are merely part of the march, which will inexorably have bumps and bruises. For me, this mindset has made all the difference. I will never reach my goal of reaching perfection in terms of skill, knowledge or communication. But striving to get there will allow me to reach my full potential.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Great question. Atlanta has so many great assets. I would take them to the belt-line to see the Atlanta skyline, and some of the great restaurants. I would also take them to the North Georgia mountains for them to see Georgia’s great natural attractions. Depending on if any of the sports teams were playing, we would go to a sporting event. Georgia is a special place, and I am thankful every day to live here.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Throughout my life, I have had more people than I can count contribute to my development and success. My parents, friends, current and former colleagues, and professors all provided encouragement and advice (and still do) to me over the years. Abraham Lincoln once said, “I’m a success today because I had a friend who believed in me and I didn’t have the heart to let him down.” I am who I am today because of each of these people. And I won’t let them down. Today is only the beginning of a colorful lifelong journey.