We had the good fortune of connecting with Holland Muscio and we’ve shared our conversation below.
Hi Holland, can you talk to us a bit about the social impact of your business?
We bring smiles! Its rare we show up to deliver a bunch of balloons and the room isn’t full of smiles! Within a week of COVID shutting everything down, we decided people still needed to smile! We took balloons from our studio that had been prepared for an event that was cancelled at the last minute and installed them around our neighborhood. We get calls from neighbors and friends just asking us to deliver something for their front yard…. just because.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
It all started with a pitcher of beer. We’d become friendly with a vendor and were out enjoying drinks when she said, “well, we’re moving to Florida, you should buy our business.” Our interest was piqued. I loved my current job, but I wanted to do more with my love of flowers and this would give us that chance. We spent a few months researching and decided to do it. We apprenticed with her for 6 months and in January of 2004, we took over as the new owners of Balloonacy. We added floral design to our menu of offerings and we were off. 75% of our business was corporate, so with the recession of 2008 was rough but I looked at other markets and we slowly started working on Bar & Bat Mitzvahs. Now we are one of the top Bar & Bat Mitzvah decor companies in Atlanta. We offer so many different things- flowers, themed centerpieces, lighting, furniture, linens and of course Balloons! I was full time since the beginning with Sean part time until about 6 years ago when his job lost funding. It was a sign for him to join Balloonacy full time and we haven’t looked back. We love what we do but its been a challenge adjusting to the last 10 months. We have had no chance to sit back and let anything pass us by, we had to jump right in and figure it out as we keep going in a positive direction. Thats all we can do.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We live in Brookhaven so any visit will include a stop at our favorite, Kaleidoscope Pub for some Moscow Mules and Calamari. Also a few stops on Buford Highway at Gu’s Bistro or Northern China Eatery, maybe foot massages at Harmony Foot Spa. Ice cream at The Frosty Caboose. We’d have brunch at Bab’s in Midtown and try to catch an Atlanta United match!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Tribe. For the last 8 years I have spend 2 nights a month on a call with a group of balloon professionals from Ohio to NY to Florida. We spend time coming up with ideas, solving problems and yes even putting each other on the hot seat. It is because of them that we moved out of our home studio and into our warehouse almost 3 years ago.
Julie Anne Photo Janet Howard Photography