We had the good fortune of connecting with Giselle Hogg and we’ve shared our conversation below.
Hi Giselle, why did you pursue a creative career?
I’ve always been what my mother described as a little artist. Whether it was to be on paper, or on our homes’ walls (to her disdain) I was always drawing. Then as I grew and got entrusted with more “dangerous’ tools ie scissors or needles I began to get even more crafty. I was a frequent purchaser of the Klutz kraft kits and those let me explore so many different mediums. Another family tradition of ours was to watch the Food Network as a family. My favorite show was always Challenge. Watching them create these mammoth sculptures out of cake and they be completely edible always baffled me. In those days, it was set for me that I was going to be a pastry chef. Of course, closer to high school graduation I got a Wacom tablet with a copy of Photoshop and the rest is history. I tell this long tale just to say I’ve always had a creative spirit. When kids were in class talking with friends or gossiping I chose instead to sketch and draw, looking forward to my Art period where I could have full artistic freedom/
Alright, so let’s move onto what keeps you busy professionally?
Currently, I work as a Junior Content Production Artist for an advertising agency, MRY. In my position, I’m most proud of my willingness to learn something new for a project. One example of such would be teaching myself the program Spark AR for a client ask. It really was not easy & at the time of the venture, the software was still relatively new so there was not a lot of literature out there to walk me through or instruct me on how to do what I wanted to do. I found myself downloading other persons’ project files and deconstructing them and learning how to put them back together. That’s how I learned, It took quite a few long nights and honestly quite a bit of tears as well. It showed me how resilient I was. When one thing wouldn’t work how I wanted it to, I’d have to go back to the drawing board and rejigger myself to account for that. To me, probably not on such an extreme level, that is the thrill of design for me. Figuring out what works and why or why it doesn’t work, why, and how I can make it work. Even though the project proved to be challenging I still consider it one of my favorite things I’ve done while at MRY.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh wow! Okay. So my best friend came to visit me in New York which is where I’m currently stationed. I took the liberty of creating a Google doc; inclusive of a day-to-day schedule, daily budgets, and wild card places in the area if we had free time. I know for me, regardless of the city I’m in, I love to check out museums and interactive pop-up exhibits. So I had to take him to the MOMA, the MET, and the Museum of Natural History. I made sure we saw a broadway show (King Kong and it was amazing) and then had dinner in Times Square. For me and my friends, we love to play tourists especially coming from a country heavily dependent on tourists. We went into Central Park and we played scrabble and chess for roughly 3 hours. We had a raclette filled dinner. If I pivot to an Atlanta excursion when my best friends came up for my graduation, I made sure they saw Lenox Mall of course. I took them to Little Five Points and I made sure they ate from the fast-food restaurant that kept me fueled through my many long nights, Cookout.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are a handful of people, literally a handful because it adds up to 5, that I really have to thank in the process of nurturing my creativity from college to now. Of course, my mother and father were my first line of motivators, never once hindering my visions and doing their best to allow me to try what I was focused on that month. No matter the medium they were there motivating me and truly pushing me to not squander my talents. Their honesty helped me become accustomed to an environment of constructive criticism that aided me immensely not just with art but in general. Next on the list would be 3 teachers from my time at SCAD ATL; Professor Peter Wong, Professor Lisa Babb, and Professor Christina Maloney. Prof. Wong & Prog. Babb helped me grow and learn what it truly meant to be a graphic designer, They taught me that there was more to it than just slapping together colors and image haphazardly. Everything I did needed a why behind it; why this font, why this color? If my answer didn’t come to par I would definitely hear about it. I truly believe I would not be the designer I am today without their mentorship. To this day I still hear both of their voices nagging me in the back of my head as I work. Truly they served a monumental purpose in my growth. Lastly, Prof. Maloney introduced me to the world of Motion Media. It began as a filler class one quarter but wow did I fall in love. It was completely new software and Professor Maloney made it so enticing and worthwhile. There was never a question she wouldn’t answer & no limit to her endeavor to help us better understand the software. Her teaching style was so inviting and always made me want to learn more about what Motion Media was. And so I did. And it’s because of her and my introductory class with her that Motion Media became my minor.
Instagram: @awkwardhogg (Personal) @hoggdesign (Design)