We had the good fortune of connecting with Francheska “Fancy” Felder and we’ve shared our conversation below.
Hi Francheska “Fancy”, what was your thought process behind starting your own business?
I decided to go into business for myself because I knew that I am a creative person, and I wanted to do something that I loved. I knew a magazine would allow me to tap into several creative areas while also changing the narrative around Black people and giving back. Plus I realized that I didn’t do well working jobs for others. I’m very introverted. So workspaces were always very uncomfortable for me.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
SwagHer Magazine’s purpose is to change the way Black people view themselves to rise from marginalize communities and develop a mindset of royalty and wealth while educating them to grow a profitable business to be self-sufficient through positive media and storytelling. We’re not just a magazine but also act as a PR and branding firm as well, so we offer public relations and branding services assistance as well. What’s sets us apart is the fact that we do everything with love and care. We try to have close relationships with our clients and really get to know them so that we can better serve them and help them reach their desired goals. It hasn’t been an easy journey because many of our clients are small business owners like myself, so we aim to make it affordable for them. We know PR services can be costly, but before we found our niche also offering these services, I endured homelessness several times. We had to push through those times and continue operating in spite of that. It was very challenging. I battled with depression heavily during these times, but I had to keep pushing and build up our roster until my kids and I finally found stability. This is why we connect with small businesses so well. We understand their adversities.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely say Little Five Points! There are so many places to visit. Also, Art Out Loud ATL Event Space; it’s really chill.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My three children TyAaron, Dylan, and Hailey, my family and close friends, my manager and cohostess, Arnya, and Jarmel my VP of marketing.
The Photo Citizen