We had the good fortune of connecting with Emmalyne Vickery and we’ve shared our conversation below.

Hi Emmalyne, can you walk us through the thought-process of starting your business?
I had gotten back into acting through our community theater in fall of 2015. In each play I performed in, I found that my castmates would ask me to help with their makeup. I became more and more confident in my makeup skills, and in April 2016, I started Emmappropriate Beauty offering airbrushed makeup application. I wanted to help people learn how to do their own makeup as well, so I started offering makeup lessons.

Let’s talk shop? Tell us more about your career, what can you share with our community?
As a makeup artist, the face is my canvas. I think two things in particular set me apart as a professional: my understanding of the products and artistry, and my personable nature. I use my understanding of color theory and the structure of the face to create light and depth, flatter the client’s skintone, and create a makeup look that is beautiful and appropriate for the occasion. My friendly demeanor is also a huge asset in attracting clients and acquiring referrals. I’m a quirky gal and my chair is a safe space to talk about just about anything.

Who else deserves some credit and recognition?
To my mom, who helped me get set up with all my initial makeup artist gear and believed in this journey, and who continues to be supportive.

Instagram: @emmappropriatebeauty

Facebook: https://www.facebook.com/veryemmappropriate/

Image Credits
Cassie Rae Design Autumn Kulla Photography

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