We had the good fortune of connecting with Dr. Elizabeth Rudd and we’ve shared our conversation below.
Hi Dr. Elizabeth, what was your thought process behind starting your own business?
I started my own business out of a desire to be the community’s resource for achieving wellness by bridging the gap between medicine, physical activity, and a healthy lifestyle. In the early years of my career, I was frustrated by our profession’s lack of presence in the community. I found that our community was not aware of what we offer as a profession. We are healthcare providers that specialize is the musculoskeletal system and we are trained to help people understand that pain is NOT normal and should be addressed. In addition to the lack of education we provide to our community about our profession, I also wrestled with the insurance based physical therapy model of providing care to multiple patients at one time. I believe that every patient has a unique presentation with their own goals and path to achieving wellness. Physical therapy care should be individualized based on the patient’s goals and concerns. My desire to educate the community on pain relief through physical therapy coupled with the passion to provide comprehensive, individualized care to each patient became the foundation of my business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Well Equipt helps adults who feel compromised by pain achieve wellness by equipping them with tools they need to live an active, pain-free and healthy life. We provide a comprehensive healthcare approach with our patients’ best interest in mind. We believe you can achieve your goals with proper medical instruction, movement practice and lifestyle changes. Passion to elevate the physical therapy profession and a desire to help active adults live pain free lives fueled the progress of my business. Constantly setting goals and keeping core values in the forefront propelled me forwards and helped me overcome challenges. Owning a business is no easy feat, but it has been the most fulfilling venture. I am most proud of our ability to change lives and empower active adults to take health and wellness into their own hands and achieve goals they never thought were possible.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I was born and raised in Atlanta, so if my best friend was visiting I would be extremely excited to show them Atlanta! I would be sure to hit the boutique fitness scene at Sculpthouse, Yonder Yoga, or STAT Wellness. We would also grab some coffee at Brash inside the Atlanta History Center or Chattahooche Coffee Company on the westside. Cocktails on the top of O-Ku or by the river at Canoe would be a must. I also love cocktails at Yebo and on the top of the W in Buckhead! A concert at Chastain, where I grew up would be a nice bonus! We would also walk Chastain park and the Beltline. Brunch at Murpheys in Virgina Highlands and explore Krog Street Market. We also can’t forget to explore all the Atlanta Breweries. I love Bold Monk and Scofflaw!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
1. My husband, Cameron Rudd for supporting my risky leap of faith in quitting a stable job and opening a physical therapy practice. He continues to be my biggest fan on a daily basis. 2. My parents, Susan and Ben Selman for helping me live my dream of becoming a physical therapist. They have shown tremendous support through all my endeavors and are always spreading the word of Well Equipt! 3. Friends and extended family who encourage me to continue to pursue my dreams and highlight my business!