We had the good fortune of connecting with Davon Clark and we’ve shared our conversation below.
Hi Davon, the decisions we make often shape our story in profound ways. What was one of the most difficult decisions you’ve had to make?
The most difficult decision I had to make was quitting my job to pursue my entrepreneurial journey. Many people may think once someone starts a business they are rolling in dough, that is not the case in the beginning. When I decided to leave my job at the time ADC Kid was only bringing in about 5K a year, but I knew there was something there and people needed our services, that is what eased the difficult decision. However, it was still weighing in the back of my mind, because of that feeling of security at a regular 9 to 5 job, knowing you are going to get paid once or bi weekly, and seeing a pension plan, etc.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
ADC Kid stands for A Davon Clark Kid. ADC Kid currently provides author of color programs, interactive literacy storytelling performances, expressive arts and literacy workshops for incarcerated youth, children’s books, media content (animation and live-action) and games (cards). ADC Kid is particularly known for its literacy sector. However, we are now integrating more of our gaming component to the company. We have launched our first card game called ‘Verified,’ A Party Game for Social Media Lovers. The object of the game is to be the first player to collect 50K Followers and 50K Likes to win. The cards have five categories on them- Social Media, Hashtags, CatchPhrases, Challenges and Viral Sensations. Each game set comes with 116 cards, one buzzer (to comment with to answer the question or do challenges), four instructional cards and 30 score sheets. The proudest moment is seeing smiles on people’s faces and knowing that ADC Kid did that. What sets ADC Kid apart from others is creating interactive, fun and bonding moments between family and friends that will last for a lifetime. I was working behind the scenes in the entertainment industry in NY and CA. After several years of hard work and garnishing accolades from small festivals to 2 NAACP Image Awards for the work I contributed to on TV One’s hit docu-series UnSung and more. I realized that what I was doing did not have a direct impact on what I ultimately wanted to do. That is when I decided to leave the entertainment industry and embark on my true path. I shifted my focus and career towards the educational field. During this time, I realized the educational system needed more interactive academic components to its curriculum, particularly in the urban schools and juvenile youth facilities, where I worked. Moving into a new age of how people are learning, I decided to create ADC Kid. From there, I started traveling to different schools doing live interactive performances, conducting juvenile youth expressive arts and literacy workshops, formed a Children’s Book Festival, created diverse author events with non-profits, Barnes & Noble stores and more. Nonetheless, one of the biggest lessons I have learnt through this journey and development of ADC Kid is always treat people with kindness and never think you can not take advice from others when it comes to business. I am not saying take everyones advice, however pick and choose what advice makes sense in your business.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am new to the GA scene, so if a friend came to town for a week our itinerary would be very small. Being that I am a baby vegan, hahaha. Our eating places would mostly like consist of some kind of vegan dishes, so we would go to Slutty Vegan or Viva la Vegan. Our outdoor events would consist of visiting Piedmont Park, Stone Mountain and walking around downtown ATL to sightsee.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I first want to acknowledge my parents. My dad has been the biggest supporter in my endeavors. When I first started ADC Kid, he would drive with me to schools, community centers and more to help me set up or take pictures and videos of the events. Until this day he still helps me when it comes to vending at events or setting up a schools. My mom has been an encourager of ADC Kid as well, she listens to things in regards to where I want the business to go and what is or is not working for the business. She like my dad emotionally and mentally support me as things get rocky in business sometimes, so listening and talking me through things helps. Next, I want to acknowledge the encouragement and support my sisters, brother, cousins, aunt and uncle have given and still give me. Outside my family there are so many people to shout out. However, I will keep it brief. I want to acknowledge a close friend that always supports, listens and helps me when creating or doing anything for ADC Kid, Brielle Williams. I want to shout out the entire Brown Family from Coatesville, PA, without their continuous support I would be nothing. I want to thank both Dorian Harris and Mecca Greer. They both have been a bright light in my journey. They always make an effort to bring up ADC Kid in conversation around advocating for childhood literacy and more. I want to put the spotlight on Jan Michener from AHHAH, the work she is doing with youth around literacy, mindfulness and arts is powerful and inspiring. C. Cherie Hardy from Avant-Garde Books, I want to thank her organization for supporting one of ADC Kid’s books called ‘You Are DIFFERENT’, without her help I could not touch so many people in the Atlanta, Georgia area. I want to shoutout Dominick, Keith, Garvey, Jaren, Nicci, Ms. Pat, Jessica and more for supporting ADC Kid as well. The list goes on, but I just want to thank everyone who has and continues to support, encourage and mentor me through this journey.
Website: www.adckid.wixsite.com/adckid , www.verifiedthegame.com
Instagram: https://www.instagram.com/adckid , https://www.instagram.com/verifiedthegame
Facebook: https://www.facebook.com/adckid , https://www.facebook.com/verifiedthegame