We had the good fortune of connecting with Daisha Bracey and we’ve shared our conversation below.
Hi Daisha, what matters most to you?
I believe my purpose is to help people in business, who look like me. It also allows me to tap into breaking a generational curse by creating generational wealth. I structure my life and businesses to allow that to come to fruition. In doing so my passion grows every day, work never seems like a chore and I can share the knowledge that I have with others instead of locking it away in my mind.
What should our readers know about your business?
I created DitgySpace when I was teenager, it did not have a business name for it back then, but it had a mission! I fell in love with coding and graphic design in high school and I excelled at it. I rather build a website in the library then sit in the lunchroom and talk about new music videos on 106 & Park or TRL.
Back then and even today, the representation of black culture in marketing, branding and even website design was lackluster. Today I humbly recognize the business name and mission to assist new and experienced entrepreneurs in the unchartered territory of marketing, branding and media.
I registered my business with the state right before the pandemic changed everyday life. I was able to scale so quickly to the point where I had to create a business for the business. Thus Hustle 2 Business became a subsidiary. I found that people were forced to create hustles to stay afloat during uncertain times and in doing so, they were creating the foundation of the businesses that I would help them legalize. Collectively both businesses assist with startup services, mentorship, graphic design and print, marketing, branding, media, business expos with speakers and seminars, masterclasses and so much more!
Though it sounds like a fairytale, it was and still is not easy at times. Being forced to scale so quickly required mental strength that I lack, at times, due to a benign brain tumor. My self-care is something that I always placed on a backburner. However, the people in my corner helped me to realize that I needed a team of likeminded individuals. Being a serial entrepreneur requires me to always keep what my father taught me at the forefront of each day…”being a dreamer of dreams is an exclusive journey that those who are destined to change the world can only walk.” It has pretty much become a chant in the mirror each morning. So when I’m running low on inspiration, or feeling the effects of my medical condition, I think of my daughter’s generational wealth and father and I keep pushing to become the powerhouse that I envision my corporation to become.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Sunday- Stone Mountain Park walking trail
Hustle 2 Business Expo featuring DJ New Me and The Next Level Chef Caterer
The KC Experience with 929 Kelly Curve
The Flying Biscuit
Cascade Spring Nature Preserve
Michael’s Mix “We Can Do All Things” Dance Class at Inspire Studios
Photography (Jackson St. Bridge, Krog Street Tunnel, Centennial Olympic Park)
Buy One Get On Free At A Piece of Cake
Madam CJ Walker Museum
Shivas Hookah Lounge
Warrior Body Spa
Walk the Atlanta BeltLine
Atlanta Truck Park
Black Market Expo featuring DJ MuziSean
Mamas Cocina Latina Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My late father, Vernon Pendergrass Sr was and is very much instrumental in creating the foundation of the machine that people know me as. Without his guidance, unwavering love, and support, I would not be half the woman that I am today. He always taught me that life is what you make it and that being a dreamer of dreams is an exclusive journey that those who are destined to change the world can only walk.
I would also like to shoutout my Navy brother and lifelong friend, Frederick Keys. Though we are not family born of blood, my brother has always been a mentor to me in every phase of my growth and development as a businesswoman. His type of dedication to my journey is unmatched!
Lastly, I would like to shoutout one of my business partners Joi Terry. Whoever said “no new friends” lied! Over the last two years, the way she allows me to dream and be a visionary does not go unnoticed. Imagine having a partner that does not stunt your growth and allows you to shine without feelings as though it dims their light…it’s priceless!