We had the good fortune of connecting with Cameia Williams and we’ve shared our conversation below.
Hi Cameia, Let’s talk about principles and values – what matters to you most?
By profession, I am a graphic designer and I knew my business would involve design in some capacity but I also had a desire to build a sense of community too. Still, it took me a while to come up with a name for my business bc 1. I didn’t want to name it after myself and 2. I wanted it to have value. It was something that I would pray and brainstorm about for months. Then one night it came to me Go Off & Create. The reason why this name means so much to me is bc of the principle I believe to be true for all of us. I believe God has given us all a gift, skill, talent, or whatever you want to call it and we’re supposed to put that back into the world to serve others. I believe He wants us all to go off and create. At our core, we’re all creatives we just express that creativity in different ways. This principle is important to me because my company is not only a brand design boutique but it also a community that shares how other creatives go off. At some point we all need to feel seen, supported, and heard and the best way to connect and learn from other people is to hear from them.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I graduated from The Art Institute of Atlanta in 2007 and I was fortunate enough to begin work in the publication design industry. Basically, I got to work on magazines and I got to do that for over 10 years with a little freelance work here and there. I wouldn’t say my journey was easy but I would say challenges bring about an immense amount of growth because oddly enough I never wanted to have my own business probably because I didn’t feel prepared for it. After being let go from a company that I was at for 7 years I realized that was the disruption that I needed to put me in a position to start something that I was too afraid to do before. Starting a business is an ever-evolving thing but I really do enjoy everything I’m learning just by being in it. It’s been 2 years since I’ve started Go Off & Create and one major lesson I learned is to have confidence. Even with all my experience doing something on my own still had me questioning my ability to design and start a community. Even now it’s still challenging but what I want people to know about my brand is that I believe it to be my purpose, and when something feels like your purpose the ebbs and flows of it don’t deter you. It challenges you, it grows you, but it doesn’t deter you. So I have to keep going my brand is twofold. It’s a brand design boutique and a community because being able to support other small brands like myself is important to me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m low-key when it comes to hanging out but Georgia does offer so many things to peak your interest. I really do enjoy being at a friend’s house which is clearly not open to everybody but my people are good people! I’m always down for some good food and Tuk Tuk Thai Food Loft is so yummy. I’m sure everything on the menu is good but you won’t be disappointed by their Bangkok street noodles. I’m definitely apart of the sweet tooth coalition so a visit to Yard Milkshake Bar is a must. I’m talking about milkshakes that look almost impossible to eat. There’s also a lot of dope street art scattered around Atlanta that needs to be checked out not only for the appreciation of the art but you can get a nice photo for the gram 😉 Last but not least if driving is not an issue being out in nature is such a great release and a visit to Amicalola falls will have you lost in wonder. You’ll also get your steps in because there is quite a bit of them to climb. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely need to thank my friends who have been extremely supportive. From helping me brainstorm, giving me ideas, referring me to new clients, and etc. They are strongly apart of this community and I’m so appreciative. I can’t tell them enough.
Carol Lee Rose, Jabari Broden