We had the good fortune of connecting with Beverly Carey Berman and we’ve shared our conversation below.
Hi Beverly, how do you think about risk?
For me, risk feels like an old friend. Taking risks and embracing risk as a compass settled in early. One of the most prevalent times I recall taking it by the hand was when I left a budding career in advertising in Boston for an unpaid internship with the Salt Lake Olympic and Paralympic Organizing Committee in Utah. Leaving a definitive role with a fair amount of stability and growth potential, driving across the country, and jumping into an unpaid role of a lifetime seemed an easy choice. When I reflect now, seven Olympic & Paralympic Games and other major events later, it appears that taking that risk turned out to be the safety blanket of the next decade. The assurance of that experience quietly nudged me as I took another sizable risk forming Carey Communications in 2007 and earlier this year, a sister company, Live Alive, a women-led cohort of purposeful accountability groups committed to the collective growth of other women.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I launched Carey Communications in 2007 as a mechanism for creating moments of elevated connection.
I am a person who values connection and inspiration, so it was an easy jump into the world of major events where I honed my skills working on high stakes projects in seven different countries across the entertainment, sports, tech, and non-profit sectors. Translated, I am a navigator of complex projects, preparedness initiatives, checklists, itemized schedules, and deadlines. My job is to make everything look flawless to the visible eye, even though behind the scenes is often some version of chaos. Launching Carey Communications provided an opportunity to leverage that experience with like-minded organizations bridging the gap between audiences, mission, and brand through experience and emotion.
Most people hear my story and say, “wow, that is exciting,” and it is, but it took me decades to learn that my life’s work was lying amongst the messy uncertainty. I realized what motivates me is often not the flashy showcase at the end of an intense planning cycle but rather the messy process of people aligning with what lights them up.
My latest venture, Live Alive, was born through the realization that through the encouragement, dedication, and accountability of our trusted collaborators, we are better able to remove obstacles and construct curated action plans to achieve goals! I launched Live Alive as a community that gets you from A to B without judgment, without comparison, and through a simple step-by-step process. By gathering together in settings that delight and inspire us through intentional experience, we develop habits that embolden us to live alive.
Carey Communications and Live Alive work together to create experiences of joy and connection.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am a native Atlantan and will always call Atlanta home. There is so much nuanced history here coupled with a range of urban and rural allure. A perfect weekend with guests would involve a little prep at one of Community Farmers Markets (CFM)’s locally sourced markets for fresh veggies and flowers. A combination of history, culture, and food would be on the itinerary with visits to Edgewood and The King Center, the High Museum of Art, and a concert or show at the Fox or small theaters, Dad’s garage, or Eddie’s Attack. During these days of limited gatherings, a beautiful drive through Clayton, GA, with a stop by Chattooga Belle Farm for lunch at the bistro, and a walk through the vineyards is a perfect way to spend the day. Atlanta has grown in its food scene with so many great places to choose from, The Alden or Bachnallia for higher-end, Boccalupo for pasta, Ninna and Raffi for pizza, Woods Chapel BBQ, anything on Buford Highway or the patio at Staplehouse Market are suburb choices.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
No one does it alone. Choosing to take a few risks and go out on my own meant I needed far more support and collaboration from outside sources. Joining organizations and communities like Women in Sport and Events (WISE) and The Lola womxn’s club and community in Atlanta have been wells of resources and support systems. I also find so much encouragement in books and podcasts. Recently, the book “Tell Me About Yourself” By Holley Murchinson and many of the writings and discussions by Brene Brown have been invaluable. Along the way, there have been countless mentors who’ve pushed and celebrated and encouraged and reminded me that failure is as valuable as success. To mention them by name would take pages, but I have been lucky enough to have many exceptional examples to follow.
Website: www.careycommunications.net and www.livealiveseries.com
Other: Other instagram https://www.instagram.com/careycommunications/ https://www.instagram.com/livealiveseries/
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