We had the good fortune of connecting with Anusmita Sur and we’ve shared our conversation below.

Hi Anusmita, what principle do you value most?
Fashions fade, style is eternal. Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world—an emotion. And that is the value The Tradition-Oitijhyo is trying to carry. I just didn’t want to make clothes, I wanted to make fashion. Style is always about being yourself and that’s what clients like about my boutique. I always tries to share the joy of dressing as an art with my clients. Style is a way to say who you are without having to speak and that’s the most important principle of my boutique. Clients love The Tradition-Oitijhyo style, the principle and most importantly the unique collection in reasonable price.

What should our readers know about your business?
The Tradition-Oitijhyo is all about Fashion, Compassion and Style. It started 3 years back with the encouragement of my mother and friends. Though it was not easy in this competitive market to survive, but The Tradition was able to it’s own mark, it’s own style. My clients different style according to their personality rather than just selling my collection. And that’s where I made difference in this boutique-industry and that’s the key to the success of The tradition

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would like to take her to downtown, Piedmont park, Roswell downtown

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Anusmita Bardhan Sur The Tradition-Oitijhyo

Instagram: https://www.instagram.com/the_tradition_oitijhyo/

Facebook: https://www.facebook.com/Oitijhyo-The-Tradition-Sarees-Jewelries-and-more-1727166400946196/?ref=pages_you_manage

Image Credits
Kishore Tatikonda Ankit Saxena Joyjit Mukherjee

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