We had the good fortune of connecting with Amir Usher and we’ve shared our conversation below.
Hi Amir, let’s start by talking about what inspires you?
I’m inspired by people in their rawest form. Observing actions and having unfiltered dialogue with strangers allows me to receive a piece of their world without always being present. Unbeknownst to them, being able to absorb and listen usually results in a jewel that I may have needed to keep going. The range of perspectives gives me the inspiration to draw from while building in real time. Everyone has a voice and we all just want to be heard.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m most proud about the impact of our brand. We’re a company who strives to provide simplistic aesthetics while giving you a different perspective. It’s absolutely crazy to think we started off selling tee shirts and accessories to our friends and now evolving into a brand reaching people we may not ever get a chance to meet. It happened through consistency and actually believing in what you’re providing to the world. When you believe in what you do, you’re very intentional about the moves you associate with it. Creating art and learning to run a business in real time comes with a price. I didn’t have anyone to teach me so the bumps and bruises built character. I had to learn how to adapt the mindset that challenges will occur, but being intentional and unemotional while solving them is what keeps us in the game. Sometimes when you’re on the inside its hard to really appreciate the growth of what you’ve been building because there’s never a moment to stop the show. When I think back though and really appreciate each step, each achievement and challenge brought me something. The achievements gave me the confidence and certainty to strive for more and the challenges gave me the perspective that I’m not the exception. We all go through it. Afraid, doubtful or uncertain, you have to keep going.
Any great local spots you’d like to shoutout?
I appreciate the pockets in the city. I’d be sure to take them to The Breakfast Club to start the day or Busy Bee’s to grab a bite of banana pudding. We’d then have to head over to The Gathering Spot. Whether in the back building and working on a project or in the bar/dining area having a beverage and networking with like minded people from all different networks striving to achieve something greater.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Absolutely. I’d like to shoutout my loved ones and family who’s always present to provide motivation when I’m running low and criticism when I need it the most. That unfiltered balance keeps me on the right track not only in decision making but keeping my bandwidth in tact. Running a business is something that some of us aren’t taught, we’re learning in real time. Throughout that process though with the mistakes, missteps, achievements, etc you come to face that team around you is imperative.
Facebook: Amir James