We had the good fortune of connecting with Alison Hernon and we’ve shared our conversation below.

Hi Alison, can you walk us through the thought-process of starting your business?
I started PhotoBook Magazine for a few reasons. 1. As I switched from Catalog Stylist to Celebrity Stylist, I needed to build a portfolio and to network with publicists. 2. I started out as a Fashion Assistant for top Magazines for 10 years and during that time, I found it fulfilling a dream with the job itself but not a very supportive business and it seemed only one type of person could be in this role. With the evolving of body positivity, sustainability and social justice theme happening this days, I wanted it to be showcased in my magazine and the work environment, I felt that I needed.

I believe that the hallmark of the magazine is its compelling and innovative editorial content delivered by a supportive, talented team that works in a nurturing work environment.

Alright, so let’s move onto what keeps you busy professionally?
I am a Celebrity Fashion Stylist based in NYC. I started out as a Fashion Editorial Assistant for InStyle, Vanity Fair and Interview Magazines, and then went to work in eCommerce and Catalog as a Senior Stylist for Nordstrom, Amazon and Macy’s. I left 6 years ago to pursue celebrity and fashion editorial styling with the decline of retail and the many, many tv shows and networks. Plus the impact celebrities have on Social Media, I decided mid-career to make that switch.

It’s been challenging to rebuild showroom connections and financially challenging to create a book at a very competitive level. At the same time creating PhotoBook Magazine to help lead the way building relationships for celebrities. I always believe that hard work pays off and I am finally starting to see some of the results.

There are many lessons I have learned along the way, I feel for each job, you have to be thoroughly prepared, and as a Stylist always have a Plan A, Plan B and even a Plan C. Secondly you can’t expect everyone to notice you and start offering opportunities and pay, don’t be afraid to ask, know your worth.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It’s actually been awhile that I have done this, I have been consumed these past six years starting a business. I would definitely take the to one of these brunch spots they are interested in seen in PhotoBook.

And, with summer coming up, a couple of drinks on a fancy rooftop spot like these seen in PhotoBook.

I love Citi Bike, so biking all day and showing the sites, like Brooklyn Bridge Park, the Bridge itself and stoping along the way for bites and ending with a drink.

Lastly, thrift shopping, there is so many amazing spots….soon to come in PhotoBook next week. Thrifting in NYC.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would really like to thank, photographer, Mike Ruiz for giving me a chance to style my first editorial with him about four years ago. It was game changer for my book and took me to another level, plus his support and partnership as Creative Director for PhotoBook Magazine.

And, my dad, Peter Hernon, for reading and editing every article in PhotoBook Magazine which are several to many per week.

Website: https://www.alisonhernon.com and https://www.photobookmagazine.com

Instagram: @718blonde and @photobookmagazine

Image Credits
1. “Hayworthed” in L’Officiel AU Fashion Book, photographer: Mike Ruiz, fashion stylist: Alison Hernon 2. Matt Czuchry, PhotoBook Magazine cover, photographer: Mike Ruiz 3. Luke Thompson, PhotoBook Magazine cover, photographer: David Reiss 4. Frida Gustavsson, PhotoBook Magazine cover, photographer: Mike Ruiz 5. Willa Fitzgerald, PhotoBook Magazine cover, photographer: Mike Ruiz, fashion stylist: Alison Hernon 6. Rachel Brosnahan, L’Officiel AU Fashion Book Cover, photographer: Mike Ruiz, fashion stylist: Alison Hernon 7. Neil Patrick Harris, L’Officiel AU Fashion Book Cover, photographer: Mike Ruiz, fashion stylist: Alison Hernon 8. “Tato” in L’Officiel AU Fashion Book, photographer: Mike Ruiz, fashion stylist: Alison Hernon

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