We had the good fortune of connecting with Alicia Taylor and we’ve shared our conversation below.

Hi Alicia, can you walk us through the thought-process of starting your business?
Like many other unique small businesses Beard & Butter was created out of necessity. During the early part of the pandemic I lost a long career in the insurance industry. My family had to cut back on some self care items which included beard products for my partner. There were not a lot of affordable options so i decided research some beneficial ingredients to make it at home and here we are 3 products later.

My thought is to give as many grooming options to men specifically those with multi-cultural hair.

What should our readers know about your business?
I love to say that I am an entrepreneur on accident because it’s true! It was never my intention for a product I created solely for a loved one to catapult me into a successful business. I am still learning. I had to learn that to earn money you will have to spend money, followers do not equal dollars and building brand awareness requires consistency. Ownership will take you from 8 hour work days to 16 hrs.

As cliché as it sound my biggest lesson and advice that I’d like to share is “ Get started and keep moving” There is a niche/customer waiting for you to create that one of a kind product.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Milk and Honey and Magic City are staples. To me they are imperative for me to visit any time I’m in Atlanta ! Delicious food and people you cannot go wrong with that!

Who else deserves some credit and recognition?
Greg, Kai & Kori ( The Mack’s). My children and my partner are the core reason I am able to be successful. They are my inspiration , motivation and employees when I need them to be. They were the push I needed to start my business when my traditional career ended and I’m forever grateful for that.

Thank you to my siblings and closest friends for always making sure events and promo run smoothly : Jordan, Tia, Kelly , Nikki , Patrese and Steph and a huge thank you to my customers for trusting and choosing Beard & Butter

Website: www.lovebeardandbutter.com

Instagram: https://instagram.com/shopbeardandbutter?utm_medium=copy_link

Image Credits
Deidre Johnson

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