We had the good fortune of connecting with Alesia Huff and we’ve shared our conversation below.

Hi Alesia, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting Salt. was to take my strengths (planning) and what I love to do (planning and serving others) and create a business that does more than just plan events. My goal from the initial thought process to now has been to reach people through my service in a way that gave honor to God and to serve the Christian community with my talent and gifts.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started Salt. with the framework of Salt being an entity/business however as the world changed and my business changed along with it I had to tap into my talents and skills in different ways. As 2020 unfolded I began to pivot into seeing Salt as more than an entity but as a brand associated to me. I am Salt. and Salt is me. What makes Salt. different is that it is more than an event planning business it is my name, my ideas, my character and integrity and creativity that is available as a service to others. When people ask me “What do you do?” my response is “What do you need?”. I have many skills and talents and if I can use any of them to assist with someone’s path or dream to success I want to contribute. The year Twenty-Twenty (2020) has been my biggest teacher both personally and in business. It taught me to think outside of the box and that there are some things that you can not prepare for. I have always considered myself as top tier in risk assessment but 2020 was a risk and challenge that no one could have predicted. I have had to learn through force to be flexible and allow your business to change directions when needed. I have also learned the value to being rested (ie…sleeping, not running around all the time, listening, cherishing family). I learned that creating balance doesn’t require perfection but it does require a little bit of effort and planning.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Atlanta can be so crowded and busy so I enjoy visiting secret places that are in plain sight. One of my favorite places is the Jimmy Carter Museum for its quiet outdoor spaces and stunning views of the city. Usually after I leave the Jimmy Carter Museum I find my way to Apres Diem for a bite to eat. I enjoy its vibe and laid back feel during the day. You can occupy a sofa with a book for hours or just people watch. The High Museum of Arts and a trip across the street to MODA to see the new exhibitions and take a few selfies is a must. Atlanta has some of the best restaurants and food in the country so of course eating is a central part to any visit to Atlanta. Stone Mountain, Centennial Park, Georgia Aquarium, National Center for Civil and Human Rights, World of Coke and Skyview are attractions that must be visited.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people that I could Shoutout but the most impactful person who deserves all the credit is my mom. My mom Shirley Huff died of Covid-19 on July 4, 2020. She was a business owner and woman of God; I have followed in her footsteps. She was rare and is infinitely impactful to all who knew her. I am thankful that she had enough time on earth to watch me model my life after her. I dedicate this ShoutOut to her with my deepest heartfelt “thank you”.

Website: www.alesiahuff.com , www.saltconnections.com

Instagram: https://www.instagram.com/alesiahuff/

Twitter: https://twitter.com/alesiahuff

Youtube: https://www.youtube.com/channel/UCl-zMNNXJCp28ZNCE4q6vQg

Other: Email: alesiah@saltconnections.com

Image Credits
Salt Photography

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