We had the good fortune of connecting with Aaron Lide Jr and we’ve shared our conversation below.

Hi Aaron, we’d love to hear more about how you thought about starting your own business?
I wanted to create my own lane and decide what kind of car I drive in it. Black Fly on the Wall Productions represents independence and freedom of thought. As a creative, I wanted a safe space to think boundless and remain intrinsic within the true form of creativity. This production company is a representation of just that.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Black Fly on the Wall Productions was created to provide Black Men with a safe space to communicate about life. Whether its about finances, mental health, relationships or spirituality, Black Fly on the Wall serves as a common ground, a sanctuary for black men. The Podcast provides us with a platform to heal, grow, and express ourselves in creative form.

An Occupational Therapist by trade, I am blessed with the ability to assess, evaluate, set goals, and achieve goals with my patients. I take the same methodologies and apply them to the Production company, Assessing where we are now, Evaluating whats working and whats not, setting long term and short term goals for the company and achieving those goals.

I’ve learned along the way to not overthink it. Remain intentional about your “why” and let that fuel you to continue to progress and grow. Starting a production company and podcast was not easy, I learned many lessons along the way. One key lesson is that if you want to go fast, go alone. If you want to go far, go with a team.

I want the world to know that Black Fly on the Wall is a representation of Black Men across the globe. We are defying societal perceptions of Black Men and are really exposing the world to the true essence of culture and representation.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As I’ve recently relocated to Richmond, VA, its a city full of amazing and lowkey venues that provide peace and quaintness. Perfect settings for dope conversations and building.

I would first take them to a speakeasy by the name of Havana 59, a great place for high-quality cocktails and a relaxing ambiance. Cigars have recently served as a focal point of relaxation, so we would smoke a premium stick for sure. With authentic Cuban music, it’s a place of smiles and high energy. As a museum junky, the VMFA is always a vibe, On a day when the weather is great, the outdoor spaces are full of people lounging and reading. To mention, they have a cafe, so grabbing lunch and a bottle of wine is a must. Next, as a Vegan, we would hit Yummvees, the best Vegan food in town. Of course, I can’t let them leave town without going to one of the best black-owned businesses in town, Brewers Cafe. They have some of the best fresh juices, tea, and coffee you will ever taste.

Then nothing else is better than dipping off to DC for a weekend. One of my favorite cities in the country, never dissapoints. And as a Vegan, you have to hit Farewell for Brunch and Equinox for dinner.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I will like to dedicate this shoutout to my Uncle, the late Hubert Peterkin, who I call “Uncle Spanky”. He was a huge fan of me going after my dreams and not looking back. He was also a huge advocate of self-care for black men. He taught me a lot, Mostly about how to carry myself, dress and business etiquette, and a host of life lessons. I would not be the man I am today without his guidance and mentorship. While on this earth, he provided me with all the tools I need to be the best man I can be. I gave him my word I would be just that and so I will be. Rest In Power and your power, within me.

He was my best friend and confidant. This one is for him


Website: blackflyonthewall.com

Instagram: @lidejr

Youtube: https://youtube.com/c/BlackFlyonTheWallProductionsLLC

Image Credits
Ralph Hatley

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