Meet Natalie Syjan

We had the good fortune of connecting with Natalie Syjan and we’ve shared our conversation below.

Hi Natalie, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I came up with the idea for my business through a lifelong passion for beauty and style. Growing up, I was inspired by Fashion TV and dreamed of becoming a model. About ten years ago, I began my journey in makeup and hair artistry, completing around 18 schools and classes. As I gained experience, I recognized a need for guidance in the beauty world, which led me to cultivate my first loyal clients. This inspired me to start teaching makeup and expand into image-making, where I create guides for anyone looking to enhance their beauty and style.

Alright, so let’s move onto what keeps you busy professionally?
My art is all about transforming not just appearances but also the confidence of my clients. What sets me apart is my holistic approach—combining makeup, hair styling, and wardrobe to create a complete look that reflects each individual’s unique personality. I’m most proud of the strong relationships I’ve built with my clients and the joy I bring to their lives.

Getting to where I am today was definitely not easy. It took years of hard work, including completing different schools and classes. Along the way, I faced challenges like self-doubt and the competitive nature of the beauty industry. I overcame these by staying disciplined, setting clear goals, and surrounding myself with supportive people who encouraged me to push through tough times.

One of the biggest lessons I’ve learned is the importance of continuous learning and adaptation. The beauty industry is always evolving, and staying current is key. I also learned that true success comes from building genuine connections with people and understanding their needs.

I want the world to know that my brand is not just about looking good; it’s about feeling beautiful from the inside out. My mission is to empower everyone to embrace their unique beauty and style, and I’m excited to continue sharing my passion through my work and the guides I create for those looking to enhance their own image.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend were visiting for a week, I’d plan an unforgettable itinerary packed with our favorite activities.

We’d kick off with brunch at a charming café known for its rich coffee and delectable pastries. Our afternoons would be filled with horseback riding along scenic trails, followed by leisurely bike rides through picturesque parks. We’d indulge in Italian and French cuisine at some of the best local restaurants, savoring every bite and pairing it with fine wine.

In the evenings, we’d hit the tennis courts for some friendly matches before unwinding at a cozy bistro for dessert—think exquisite pastries and rich chocolates.

Throughout the week, we’d explore local art galleries and maybe catch a live music show, all while sharing laughter and creating lasting memories. It would be a perfect blend of adventure, great food, and quality time together!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a heartfelt shoutout to my husband, whose unwavering support has been my anchor through it all. To my friends, thank you for your valuable advice and encouragement; your insights have shaped my journey in so many ways. A huge thank you to my mentor, who has guided me and provided the support I needed to navigate my professional path. And of course, the discipline and goal-setting I’ve embraced have been essential in helping me turn my dreams into reality. Each of you has played a vital role in my success, and I’m deeply grateful!

Website: www.nataliezinchenko.com

Instagram: www.instagram.com/natalie_aprill