Meet Maria Monfort | Founder

We had the good fortune of connecting with Maria Monfort and we’ve shared our conversation below.

Hi Maria, what was your thought process behind starting your own business?
From 2016, since the Instagram era exploded, I was constantly thinking of ways to sell a product through that amazing sales channel. I wanted to do something different and creative, without having to expose publicly my own persona or private life in the process. As I was not the influencer type having 2m followers, I knew my product had to be very good to make it.

In parallel, my finance career took me from Zurich to Hong Kong, where I moved in early 2019. Since the moment I landed in that city, I had the feeling it would mark the beginning of a new chapter in my life.

I completely fell in love with that vibrant city, its culture, style and multi-cultural inhabitants created an energy that would make you feel anything is possible. Wandering around the streets of Hong Kong, I realised the potential the Chinese traditional clothing had combined with a European touch. The rest is history…
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What should our readers know about your business?
Please tell us more about your business:

We have created traditional clothing pieces with a bold design and a millennial approach. Our aim is to play our part in updating the definitions of tradition, vintage and opulence, making something for people who want to make a statement and share our love for mixing and matching.

Our piece’s different colours, silk patterns and natural fabrics are meant to be a celebration of love, happiness and life, being natural, real and spontaneous just like us.

Our pieces are handcrafted by artisans in two continents, each piece is unique and made with care. Our best seller is the FUYU jacket, we have a limited production of jacket styles and each piece is meticulously crafted by our artisans at our atelier in China.

What do you want the world to know about you or your brand and story?

I have a very curious mind. I’ve been travelling most of my life, working abroad, discovering new lands, new cultures, new experiences. I guess I embarked myself quite early on my life’s journey trying to find my true purpose in it, trying to find “home”, but there has always been a higher mountain to climb, a greater opportunity to take, a new wonder to find.

I have to admit it, I am still today in the middle of my journey. However, let me share with you something I have learned along the way; it is actually the whole purpose behind FÚYU: Home comes from within one’s self. It is not one specific place or one person in particular that makes home for someone else; home is a feeling.

FÚYU is my way of contributing to everybody’s journey – I want to let you know that you are not alone. Because no matter whether you have the perfect job, lots of friends, found your “partner in crime” for life or are having fun as a single person, we all have a purpose in life and a journey to embark on in order to fulfil it. Listening to your soul and staying truthful to it may be one of the hardest things you do and FÚYU wants to accompany you in this path, bringing you luck and blessings along the way while, elegantly, making you look fantastic.

Here’s to the journey!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Definitely yes, I could have never executed this project without the help of Alex Agullo, FUYU’S partner and one of the biggest PR in Spain, whom through his PR & Comms agency “Las Marquesas”, has been constantly supporting our brand. Moreover, his creative direction skills and exquisite taste, have helped shape FUYU’s image and style.

Website: https://www.thefuyu.com/

Instagram: @the.fuyu

Linkedin: https://www.linkedin.com/company/86666886/admin/?feedType=following

Image Credits
Georgina Millet; insta: @gmillet Marc Medina; insta: @marcmedina Pedro Braga; insta: @sampedrobraga