We had the good fortune of connecting with Jafar Jones and we’ve shared our conversation below.

Hi Jafar, do you disagree with some advice that is more or less universally accepted?
That you can’t or shouldn’t start a business with friends or family

Let’s talk shop? Tell us more about your career, what can you share with our community?
im most proud of taking a dream and turning it into a household name in years to come I’m excited for what’s to come in the future I only see even greater things happening. Consistency, hardwork, dedication and faith is how I got where I am today and in no way shape or form was it easy but it was well worth it. I overcame it all by just knowing nothing worth having comes easy and tough times don’t last tough people do. I’ve learned a lot of lessons along the way but the 1 that sticks out the most is that everybody won’t be happy about your success most of the time it brings the worse out of people. Loyalty Is Everything isnt just a brand but its a way of life. Loyalty is like a badge of honor and I want every person who puts on a piece of our clothing to take pride in being loyal. This was built brick by brick organically, nothing was given and everything was earned

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Bubbys Chicken and Waffles-Food Club Oceano Seafood and Bar-Food and Drinks
HRD Apparel-Shop
SouthSide Squeeze-Drinks
Springfield High Football Game

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wanna give a special shoutout to my team I don’t wanna leave anybody out so ill address them as a whole.Having ppl in your corner that pour life into you and want nothing but the best for you is a life cheat code. 2 books The Four Agreements and The Alchemist.

Website: hrdapparel.com

Instagram: l_i_e_store

Facebook: LIE Store

Youtube: J Smiddy L.I.E. Ent

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.