We had the good fortune of connecting with Barbara Jones and we’ve shared our conversation below.

Hi Barbara, what was your thought process behind starting your own business?
Starting Earth & Field Salt Company was born from my need to create safe seasoning blends for my son who was diagnosed with severe food allergies at 7 months old. After over 10 years of practice for my family, I decided to step out and transition it into a business. I believed that we weren’t the only ones experiencing food allergies. I felt we could really help others enjoy eating good food safely.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Earth & Field Salt Company is a culinary sea salt brand using fresh dried herbs and spices to help home cooks and foodies elevate their meal experience with flavor. We take pride in locally sourcing farm fresh herbs to create vegan, allergy-friendly sea salt blends that are both healthy and delicious.

Having previous entrepreneurial experience, many of the start-up activities were easy to navigate and manage. However, the previous experience was service-based and this business is product-based, which introduced a whole new world of unknowns that we are continually working to overcome. Identifying reliable suppliers, marketing, and time and financial management all have challenging moments at different times.

The biggest lessons learned so far are: 1. There’s never a such thing as ‘perfect’ so don’t delay taking action; I am a notorious over-thinker and that would lead to a lot of churn with little action. Wanting everything to be perfect meant that nothing was getting done. Changing that mindset was necessary. 2. Create a network of support that will help keep you motivated on the hard days. Connecting with people who can understand your troubles is important as they can also help you navigate through solutions.

Who else deserves some credit and recognition?
I attribute my successes to the late Pamela J. Breeze, my wonderful mother. She was a woman of great character and standards. She led by example through living an ordinary life extraordinarily! Mom embodied growth, change and transition–all of which we are constantly experiencing in our lives. Because of her fortitude, I am a better woman, mother, sister and friend.

Website: www.earthandfield.com

Instagram: www.instagram.com/earthandfield

Facebook: www.facebook.com/earthandfield

Youtube: https://youtube.com/channel/UClRd3ZXnO1IF3hsxp6T7qzA

Image Credits
Earth & Field Salt Company

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